Services
Developing an Enterprise Content Management Strategy
We approach content management strategy simultaneously from three related perspectives; content, systems and people. To develop a content management strategy, we begin by analyzing how these domains intersect in your company to support individual user needs and organizational business goals.
We provide services that enable us to analyze your organization’s “as is” state, determine your desired content management state, and build a road map for your content management strategy.
Content Audit
In a content audit, we analyze the type, scope, format, domain, amount, and currency of content in your enterprise. This audit allows us to create a comprehensive view of your organization’s content, which can be used for multiple related projects such as developing taxonomy and metadata standards.
Content Management Tool Evaluation
A content management tool evaluation helps us understand your existing technology infrastructure. We analyze how and where specifics types of content are managed in the systems you own. e.g
Storage (databases)
Organization (taxonomy, metadata, tagging, CMS)
Access (portals, search)
This type of analysis allows us to assess which systems are performing well, which systems are redundant, and which systems would ideally be replaced. We can help you evaluate any tools that you may need to purchase to help achieve the business goals of your company.
Content Lifecycle and Governance Analysis
Our content lifecycle and governance analysis examines the multiple ways people use and manage types of content in the enterprise. During this process we will help you to:
Define information needs by audience types
Understand daily workflows
Understand the management and governance processes for each content type during its lifecycle
Content Management Strategy Road Map
Once we have a comprehensive understanding of the “as is” state of your content management, we will define a content management strategy road map for your company. This road map will include a detailed list of the actions to be taken to address all content management gaps and ensure you have: A comprehensive understanding of your company’s content The right technology to store, organize, and access it The governance and processes to manage it.
For more on Earley & Associates' content management strategy services, contact Seth Earley.