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Purchase the archived recording: Aug 2008 SEO and Taxonomy
Cost: 50$
Description:
Search engine optimization (SEO) is becoming more important to organizations of all sizes and industries. With most people using Google, Yahoo or MSN search to begin exploration of products and services, adjusting content and various web site parameters to improve search ranking has taken on a new level of urgency.
Improving search ranking is addressing “findability” at a macro level: how does the world find your site and find what they are looking for? This is a very similar problem to that of web site findability, but the context is different. At the macro level, we are trying to link short, sometimes ambiguous terms to precise content. The challenge is that we don’t know what the user really has in mind when they execute a search.
Both taxonomy and SEO are about semantics, keywords, terminology and metadata and about divining intent from ambiguity. Many organizations are doing work to understand how users think about internal and external content from a taxonomy, metadata and content management perspective. Other groups are engaging agencies and SEO specialists in improving organic search rankings. However, SEO and taxonomy are not always considered from a holistic perspective.
In this session we’ll review taxonomy and SEO concepts and discuss connections between the disciplines along with recommendations for reviewing SEO in a taxonomy context and taxonomy in an SEO context.
Josh Pike from Rock Coast Media, Inc. will talk about how people have changed the way that they navigate the Internet to find and consume content. Instead of navigating to a site’s homepage and drilling-down to the desired content, users often turn to search, social content sites and RSS feeds to find what they are looking for. As a result, many websites are being designed to cater to that behavior, leveraging search-based navigation and flash or AJAX-driven navigation. Unfortunately search engines are challenged by this as they can’t perform the queries or operations necessary to find the content. We will discuss some of these considerations for businesses looking to streamline content delivery.
Jeff Carr from Earley & Associates will discuss organic or natural SEO and the fundamental principles that form the foundation of a solid strategy. His discussion will examine both the technical factors affecting a site’s crawlability as well as the contextual elements required for long-term success.
About Your Presenters:
Josh Pike, Rock Coast Media, Inc.
Co-Founder and Managing Partner of Rock Coast Media, Inc, Josh Pike, is Rock Coast Media's Chief Technician and Search Engine Optimization (SEO) strategist. With extensive experience in online advertising operations and SEO, Josh creates the processes and infrastructure that deliver results for Rock Coast Media's clients.
Jeff Carr, Earley & Associates, Inc.
Jeff Carr is a Consultant with Earley & Associates. Through continuous education and practical experience, Jeff has built a strong multi-disciplinary foundation in the areas of Search Engine Marketing, Information Architecture, Project Management, Business Analysis and Web Development. He has participated in the delivery of innovative and high value solutions to a number of government agencies, health authorities and a North American public utility. He has been responsible for the strategy, development and implementation of numerous successful web-based initiatives both large and small.