Services
Download- October: Taxonomy and Content / Management Strategy
Free with registration
Descriptions:
During this month’s TaxoCoP call, we’ll consider taxonomy from a holistic perspective of content and content management strategy. We’ll hear from Lynn Leitte of Avenue A/Razorfish and Seth Earley of Earley & Associates.
Seth Earley, President of Earley & Associates, Inc will present on Content Management Strategy- Alignment with Business Goals
Strategy is an ambiguous term. What does a content management strategy mean? Is it the business strategy and how business needs are supported by content? The strategy for developing content, messaging and branding? Is it the technical strategy for implementing the CMS? The strategy for selecting a tool? Strategy for migrating and tagging content? Change management/educational/adoption strategy? Globalization strategy? And so on. Taxonomy, classification and metadata have an important role supporting each of these perspectives.
In this session, we’ll define each of these strategic areas and map the role of taxonomy development and related deliverables.
Then, Lynn Leitte, a Senior Content Strategist from Avenue A/Razorfish will present on Content Strategy: Casting a Wide Net
Content Strategy comprises the planning, designing, creating, and sourcing of content, and promoting of best practices for the managing of content and content governance processes. In the agency environment, Content Strategy supports user experience by evaluation of what content has value to the user and supports the users goals. It also outlines ways to use content to achieve business goals, communicate strategic messaging, facilitate transactions, and sustain branded experiences in balance with user goals.
This will be a non-technical presentation.
• Content strategy goes beyond copywriting and publishing
• Mainlining balance between vision and execution
• Nomenclature, labeling, metadata, and classification as part of the content strategy
Your Presenters:
Seth Earley, Earley & Associates, Inc.
Seth has been implementing content management and knowledge management projects for over 12 years and has been in the technology field for 20 + years. He is founder of the Boston Knowledge Management Forum and co-author of Practical Knowledge Management from the IBM Press. He is former adjunct professor at Northeastern University, where he taught graduate courses in Knowledge Management Infrastructure and E Business Strategy.
Seth has developed search, content and knowledge strategies for global organizations and has developed underlying taxonomies for a diverse roster of Fortune 1000 companies. He is a popular speaker and workshop leader at conferences throughout North America speaking on intranet design, knowledge management, content management systems and strategy, taxonomy development and other related topics.
Lynn Leitte, Avenue A/Razorfish
Lynn Leitte is a Sr. Content Strategist at Avenue A | Razorfish, a digital consulting agency specializing in user experience and web design. Her fascination with content manifested years ago, driving her to become an archival manuscripts processor. She worked eight years at the Minnesota Historical Society and Minnesota State Archives in the research library. She wrestled with user access terms, content assessment, cataloging, classification, and preparing finding aids in HTML and XML. Prior to AA|RF, she worked for US Bank in the Transaction Services group, learning that businesses aren’t good at controlling, finding, and using their content. Her content related interests are taxonomy, classification, metadata, and a burgeoning interesting in semantic web capabilities.