The Impact of Generative AI on Traditional Search Engines: A Deep Dive into OpenAI’s Search GPT

Session 1

Recorded Webinar

Explore how generative AI, particularly OpenAI's Search GPT, is reshaping the landscape of traditional search engines. Discuss the technological advancements of Search GPT and compare them with traditional search algorithms. Analyze whether generative AI will complement or compete with existing search giants like Google. Examine the potential business impacts, including changes in user behavior, cost efficiencies, and shifts in advertising revenue models.

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Topics We'll Cover

In this session, we will explore the potential of OpenAI’s Search GPT andcritically analyze its role in transforming search engine dynamics. We will beginwith an overview of generative AI technology and its core functionalities beforetransitioning into the specific capabilities of Search GPT.

Technological Overview

Understanding the mechanics of generative AI versus traditional search algorithms.

Comparative Analysis

Identifying the strengths and limitations of both generative AI and established search engines like Google.

Potential Market Disruption

Evaluating how Search GPT might disrupt or synergize with the current search engine market.

User Behavior and Psychology:

Analyzing how generative answers change user interaction and expectations.

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Seth-Earley-CEO-Earley-Information-Science

Meet The Speaker

Seth Earley

Founder & CEO
Earley Information Science

An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions.

Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.

Headshot Patrick Hoeffel-1

Meet The Speaker

Patrick Hoeffel

Managing Partner
Patrick Hoeffel Partners

Pat is an Experienced Leader and Technologist with deep Consulting and Professional Services experience covering AI, Cloud, Enterprise Search, Knowledge Management, and Data Intelligence for eCommerce, Knowledge Management, Financial Services, Insurance, Defense, and International markets. He is also a Leader in Partner and Alliance development and enablement, and in bringing innovative Product solutions to market through both internal development and partner integration.

"I've always had a passion for taking data and turning it into actionable intelligence from which quality decisions can be made and quality products and services can be offered."

Jeff Coyle 2021-1

Meet The Speaker

Jeff Coyle

Co-founder and Chief Strategy Officer
MarketMuse

Jeff Coyle is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. His company is the recipient of multiple Red Herring North America awards, multiple US Search Awards Finalist, Global Search Awards Finalist, Interactive Marketing Awards shortlist, and several user-driven awards on G2, including High Performer, Momentum Leader and Best Meets Requirements.