Session Title: Product Data Strategy: No More “Clean-Up on Server 3”
Speaker: Jason Hein
Distributors have had no bigger technology headache than managing and integrating fragmented product/content databases, with often messy and expensive cleanup projects. With recent advances in PIM/MDM technologies (Product Information Management/Multi-Domain Management), new approaches are possible that are less expensive, more effective and provide faster ROI on investments in the content asset while using data to drive the roadmap for user experience. This session identifies why data-cleanup projects fail and outlines the technology developments that are opening up new ways to manage product information and content that are more scalable and drive business results quickly.