News & Events
B2B Online Connect 2020
Dec 7, 2020
B2B Online Connect is a virtual, invite-only event customized for senior-level eCommerce and digital marketers from manufacturers and distributors. During crisis comes opportunity. The mission of B2B Online Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times. B2B Online Connect provides you with best practices, timely perspectives and creative takeaways for the top challenges and opportunities facing B2B eCommerce. Ranging from the importance of a CX agenda, account-based marketing, SKU strategies, B2B payment options, and much more.
Book Review: HR Professionals Magazine
Oct 27, 2020
By William Carmichael At first glance, artificial Intelligence (AI) may appear an odd topic to review for an HR publication. Afterall, what exactly does AI have to do with HR? Surprisingly, more than you might think and for the HR practitioner, the requirement to understand and embrace this technology has never been more pressing. In this first of three reviews on AI, I will provide a quick summary of a recent best seller and how each can benefit the HR practitioner from three distinct vantage points; AI as a change agent, AI as the next paradigm shift, and AI as a leadership strategy. From a change agent perspective, The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable by Seth Earley does an excellent job of defining AI as a transformational inevitability for both business and industry. The author does an excellent job of explaining how the organizational dynamics of AI directly impact that organization’s global success. And by the way, HR is smack dab in the middle of it all. Read more
Digital Workplace Experience
Oct 13, 2020
Streamlining information flows in the digital workplace: the role of artificial intelligence and knowledge engineering Speaker: Seth Earley Session description: An efficient digital workplace is about getting the right information to the right people the right time – the holy Grail of personalization and the decades long efforts to optimize knowledge processes. With the advent of artificial intelligence, some believe that traditional information architecture approaches are not needed any longer. Nothing could be further from the truth. In fact AI requires IA (information architecture) now even more than ever. Current incarnations of IA include knowledge architecture and knowledge engineering. In this session, Seth Earley, author of the AI Powered Enterprise, will review developments in artificial intelligence and knowledge and information architecture and show how each of these disciplines need to come together to speed up the information metabolism of the organization and streamline the user experience across every department and process. The foundation and underpinning of information structures are required for the modern digital workplace -especially as more work migrates to remote locations and distant collaboration.
Book Excerpt: Supply Chain Quarterly
Oct 7, 2020
An excerpt from Seth Earley's book, The AI-Powered Enterprise appeared in Supply Chain Quarterly. How AI and data science can improve supply chains Supply chains increasingly rely on the efficient movement and analysis of immense amounts of data. The complexity and volume involved in managing that data can be staggering. As a result, more and more companies are turning to artificial intelligence.... Read the excerpt in Supply Chain Quarterly
Destination CRM: Required Reading
Aug 31, 2020
Destination CRM published "Required Reading: AI Has Complete Power Over the Customer Experience" on August 31, 2020 based on an interview with Seth Earley. "What is the main point you want people to take away from reading this book? I want people to understand that AI success requires certain things to be in place that are less about AI and more about IA (information architecture). People need to understand that AI is a shared journey between business stakeholders, IT, senior leadership, and the customer. I want to demystify AI and show how its success is predicated on tried-and-true information management principles and that there is no getting around those principles. AI is complex but not mysterious. Even though the inner workings will be delegated to technical staff, business people and senior leadership can and must understand the business value, objectives, functions, and success factors for AI."
AI Manufacturing Virtual Conference 2020
Aug 27, 2020
Join manufacturing professionals from around the world at AI Manufacturing 2020, August 26-27, for a virtual event to discover integration strategies, ROI, and best practices. Attendees will see presentations in real-time and be able to participate in Q&A. Recordings of the presentations will be available after the event for registered attendees. Booths are virtual, rich profiles to complement a virtual show. Networking is done in all-day video conference rooms, and through timed 1x1 meetings. Message each other throughout the day to stay in touch with colleagues in your industry. Join all your fellow professionals online for 2 days. Seth Earley's session, Making AI Work for Manufacturers will be presented at 2:30 EDT on Thursday August 27, 2020 AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad understanding by both software vendors and customers. Software tools can be extremely powerful, however the services, infrastructure, data quality, architecture, talent and methodologies to fully deploy in the enterprise are frequently lacking. In this session, AI Expert Seth Earley will review what is necessary to begin or advance your AI journey including how to separate market noise and vendor hype from reality; elements of successful AI programs; the role of data quality and data architecture; and methods for finding and prioritizing AI applications.
Future of Field Service: Is AI Delivering On its Promise?
Aug 10, 2020
The Future of Field Service published "Is AI Delivering On its Promise?" on August 10, 2020 quoting Seth Earley: Seth points to a few reasons he feels AI is failing to deliver on its promise. The first is what I eluded to in the intro – the hype surrounding the technology. “One of the biggest challenges we have with AI and machine learning is the tremendous amount of hype in the marketplace. AI is an umbrella term and the technologies we’re seeing today have a history of components and underlying algorithms that have really been around for decades,” he says. “We see anything with an algorithm being called AI and what that does is it creates the wrong expectations.”
HR Exec: As remote work continues, what is AI’s role?
Aug 5, 2020
Human Resource Executive published "As remote work continues, what is AI’s role?" on August 5, 2020 quoting Seth Earley: Seth Earley—CEO of Earley Information Science and author of The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster and More Profitable—says the massive workplace changes brought on by the pandemic are sure to continue. And AI will play a key role. He predicts many organizations will continue to allow remote work even post-pandemic, and, thus “will have to be more aware about what this change means for recruitment, job satisfaction, performance and retention.”
AI Academy for Marketers 2020
Jul 15, 2020
AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence. (Coming July 2020) Learn AI from the industry's top authors, marketers and entrepreneurs. Unlimited, on-demand access to 30+ Courses and Certificates. $899 Annual Membership (Pre-Launch Special) AI Academy for Marketers is scheduled to go live on July 15, 2020. With your membership you’ll have 12 months of on-demand access starting July 15, 2020. Seth Earley will be teaching: "Developing a Metrics-Driven Governance Playbook" Governance is boring, and no one wants to own it. But the success of any information program depends on thoughtful and deliberate decision making. Too often this means going with the opinions of the most senior people in the room. There are two problems with this approach: When those opinions are not aligned, conflicts arise, which lead to decisions driven by organizational politics. When those opinions are shared, unless they are based on real data, they are just that: opinions. The answer to this challenge lies in a metrics-driven process for decisions. Every project involving ecommerce, user experience or more broadly digital transformation requires measurement of outcomes at multiple levels. This process allows for validation of course corrections and ongoing improvement based on data rather than opinion. In this session attendees will learn: Various structures for decision making bodies, and the pros and cons for each. Ways to align measures of data quality and completeness with processes, business outcomes and organizational strategy. How to connect ROI to data and content programs. A framework for a metrics-driven governance playbook.