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Articles
Future of Search: How Generative Engine Optimization Is Transforming Digital Marketing and SEO
Discover how generative AI is reshaping the future of digital marketing and SEO in our latest article. Explore the evolution of search engin...
Webinars
[RECORDED] The Practical Reality of AI and Large Language Models (LLMs) in Transforming Business Operations
In session five of our webinar series on AI and Search, panelists Seth Earley, Eric Linnemann, Patrick Hoeffel and Sanjay Mehta explored the...
Articles
Embracing Generative Engine Optimization (GEO): A Strategic Guide for Digital Marketers and Business Leaders
"Embracing Generative Engine Optimization (GEO): A Strategic Guide for Digital Marketers and Business Leaders" explores how businesses can a...
Articles
The Impact of Generative AI on E-Commerce Search
This article will explore the impact of artificial intelligence (AI) and Generative AI (GenAI) on e-commerce search and product discovery. A...
[Earley AI Podcast] Episode 60: John Lenker
Earley AI Podcast - Episode #60 Optimizing Search and Security: Insights from John Lenker on AI and Data Governance Guest: John Lenker In th...
Articles
The Impact of Generative AI on Traditional Search Engines: A Deep Dive Into OpenAI’s SearchGPT
Explore the evolution of traditional search engines as generative AI reshapes how information is retrieved and presented. This article dives...
[Earley AI Podcast] Episode 59: Ron Green
Earley AI Podcast - Episode #59 Exploring AI Limitations and Future Potential with Ron Green Guest: Ron Green In this episode of the Earley ...
Webinars
[RECORDED] Generative Engine Optimization (GEO): Revolutionizing SEO for the Future
The third session in a seven-part series hosted by Seth Earley, brought together experts Patrick Hoeffel, managing partner of a search and A...
[Earley AI Podcast] Episode 58: Sahitya Senapathy
The Earley AI Podcast with Seth Earley - Episode #58 AI-Driven Manufacturing: Sahitya Senapathy Talks Data, Analytics and Technology Trends ...
[Earley AI Podcast] Episode 57: Camden Swita
The Earley AI Podcast with Seth Earley - Episode #57 Understanding AI and Data Readiness with Camden Swita Guest: Camden Swita In this episo...
Articles
What Executives Need to Know About Knowledge Management, Large Language Models and Generative AI
As organizations cautiously explore Generative AI, particularly LLM-powered tools like ChatGPT, many are balancing the potential benefits wi...
[Earley AI Podcast] Episode 56: David Marra
The Earley AI Podcast with Seth Earley - Episode #56 David Marra on AI's Impact on Financial Services and Investment Strategies Guest: David...
Webinars
[RECORDED] Product and eCommerce Search
This webinar explores how generative AI is revolutionizing e-commerce by improving user experiences with conversational search, faster respo...
[Earley AI Podcast] Episode 55: Yuri Dvoinos
The Earley AI Podcast with Seth Earley - Episode #55 Staying Secure in a Digital Age: Yuri Dvoinos Discusses Data Privacy Guest: Yuri Dvoino...
Articles
Meaning to Data: Knowledge Graphs, Vector Databases, and Ontologies
There is No Free Lunch – The Perennial Problem of Information Curation Over the past few decades, organizations have been struggling with ca...
Webinars
[RECORDED] The Impact of Generative AI on Traditional Search Engines: A Deep Dive into OpenAI’s Search GPT
This webinar explores the impact of generative AI, focusing on OpenAI's Search GPT, on traditional search engines. We examine the technologi...
Blog
Myth vs Reality in Artificial Intelligence
I was invited to write an article for TeleTech's quarterly publication Customer Strategist called "Five Myths about Artificial Intelligence"...
[Earley AI Podcast] Episode 54: Tobias Zwingmann
The Earley AI Podcast with Seth Earley - Episode #54 Demystifying AI for Business Leaders: Insights from Tobias Zwingmann Guest: Tobias Zwin...
Articles
Digital Transformation, Corporate Data and Gen AI: LLMs and the Challenge of Retrieval
A major goal of any digital transformation is to digitize or improve digitized processes to speed information flows. Gen AI has the potentia...
Articles
Ignore AI Fearmongering and Start by Improving Data Quality
Organizations should use LLMs and Gen AI to fix their data for AI-powered transformation. This is how. I recently attended a webinar deliver...
Webinars
[RECORDED] Agent Based LLM Applications: Separating the Hype from Practical Applications
There is significant excitement about Large Language Models, but the hype continues to outpace the reality. The latest entry into the AI lex...
[Earley AI Podcast] Episode 53: Bartek Roszak
The Earley AI Podcast with Seth Earley - Episode #53- Insights into Data Science and AI Validation from Expert Bartek Roszak Guest: Bartek R...
[Earley AI Podcast] Episode 52: Nick Usborne
The Earley AI Podcast with Seth Earley - Episode #52- Human Touch in AI: Nick Usborne on Emotional Intelligence in Marketing Guest: Nick Usb...
[Earley AI Podcast] Episode 51: Jason Radisson
The Earley AI Podcast with Seth Earley - Episode #51- Transforming the Workplace: Insights from Jason Radisson on AI and Gig Economy Guest: ...
[Earley AI Podcast] Episode 50: Daniel Cohen-Dumani
Unstructured Data, AI, and Enterprise Architecture Insights with Daniel Cohen-Dumani - The Earley AI Podcast with Seth Earley - Episode #50 ...
[Earley AI Podcast] Episode 49: Alex Gurbych
AI's Transformative Power and Its Limitations with Alex Gurbych - The Earley AI Podcast with Seth Earley - Episode #049 Guest: Alex Gurbych ...
Articles
Unlocking Gen AI’s Potential by Strengthening Data and Organizational Readiness
In this report published in Harvard Business Review Analytic Services, the full spectrum of AI readiness is covered. Through interviews with...
Webinars
[RECORDED] Knowledge and Prompt Engineering Part 2: Focus on Prompt Design Approaches
In our last session on knowledge and prompt engineering, we focused more on the knowledge design side. In this follow-up session, we will ex...
Podcast
[Earley AI Podcast] Episode 48: Bob Levy
The Power of Visualization in AI: From Compliance to Finance with Bob Levy - The Earley AI Podcast with Seth Earley - Episode #048 Guest: Bo...
[Earley AI Podcast] Episode 47: Moritz Müller
Moritz Müller on Structuring Content for Enhanced Language Model Capabilities - The Earley AI Podcast with Seth Earley - Episode #047 Guest:...
Blog
BioIT World - How to Get the Best of Commercial and Open-Source Large Language Models While Protecting Corporate IP - Workshop Notes Processed by LLM
My colleague Chesley Chen assisted with note taking at the workshop we delivered at BioIT World and used ChatGPT to summarize. Here is the r...
Articles
Use Knowledge Graphs to Improve Experiences Throughout the Customer Journey
AI projects are increasingly running into a brick wall when it comes to getting meaningful, measurable results. The best way to measure impa...
Webinars
[RECORDED] Advancing AI in the Enterprise Part 1: Strategic Integration of Knowledge Engineering
In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of...
[Earley AI Podcast] Episode 46: Erdem Özcan
Erdem Özcan on the Future of Neurosymbolic AI - The Earley AI Podcast with Seth Earley - Episode #046 Guest: Erdem Özcan Erdem Özcan is an e...
[Earley AI Podcast] Episode 45: Lief Erickson
Lief Erickson Navigates the Complexities of Content Architecture with AI - The Earley AI Podcast with Seth Earley - Episode #044 Guest: Lief...
[Earley AI Podcast] Episode 44: Manish Sharma
Accelerating AI Adoption: How Manish Sharma Sees Information Architecture Evolving - The Earley AI Podcast with Seth Earley - Episode #044 G...
Podcast
[Earley AI Podcast] Episode 43: Thomas Blumer
Thomas Blumer on The Role of AI in Business Decision-Making and Governance - The Earley AI Podcast with Seth Earley - Episode #043 Guest: Th...
Articles
The Critical Role of Enterprise Data in Generative AI
A huge number of Gen AI-based tools and applications have flooded the market. Some of these applications are clever and creative but they ar...
Podcast
[Earley AI Podcast] Episode 42: Trent Fitz
Trent Fitz on Mastering AI and Data Architecture in IT Organizations - The Earley AI Podcast with Seth Earley - Episode #042 Guest: Ian Hook...
Webinars
[RECORDED] Information Governance in the Age of AI
Many Organizations are struggling with the best way to govern and manage the use of Generative AI in the enterprise. There are many dimensio...
Podcast
[Earley AI Podcast] Episode 41: Ian Hook
Ian Hook on Advancing Operational Excellence with AI and Knowledge Management - The Earley AI Podcast with Seth Earley - Episode #041 Guest:...
Podcast
[Earley AI Podcast] Episode 40: Marc Pickren
Search Optimization, Competitive Advantage, and Balancing Privacy in an AI-Powered Future - Marc Pickren - The Earley AI Podcast with Seth E...
Webinars
[RECORDED] Product Data Mastery - Reducing Returns to Increase Margin Through Better Product Data
Improving product data quality will inevitably increase your sales. However, there are other benefits (beyond improved revenue) from investi...
Podcast
[Earley AI Podcast] Episode 39: Kristina Francis
AI Disruption and Job Replacement, Wealth Gap, and Economic Inequality - Kristina Francis - The Earley AI Podcast with Seth Earley and Chris...
Podcast
[Earley AI Podcast] Episode 38: Alexander Schober
Revolutionizing Data Pipelines, Unifying Metadata, Knowledge Graphs, and Generative AI - Alexander Shober - The Earley AI Podcast with Seth ...
Understanding Product Taxonomy vs. Website Navigation
For small businesses with limited product assortments and small budgets, maintaining two hierarchies for their products can be cost-prohibit...
Unlocking the Potential of Generative AI: Benefits, Risks, and Best Practices for Businesses
Are you considering trying out one of the many new generative AI tools? The potential rewards are compelling, but it's essential to understa...
Articles
Five Myths About Artificial Intelligence
Know your science fact from science fiction. Artificial Intelligence (AI) is all the rage—from self-driving cars and Siri personal assistant...
Articles
What Executives Need to Know about Retrieval Augmented Generation
Topic: Generative AI This article originally appeared in KMWorld. Organizations are taking a cautious approach to Generative AI – the Large ...
Podcast
[Earley AI Podcast] Episode 37: Rachad Najjar
Enterprise A.I. Strategy, Knowledge Management and more - Rachad Najjar - The Earley AI Podcast with Seth Earley - Episode #037 Guest: Racha...
Webinars
[RECORDED] Product Data: Insights for Success - How AI is Automating Product Data Programs
Artificial Intelligence is changing the way businesses interact with their customers. From hyper-personalized experiences to chatbots built ...
Blog
AI’s Value for Product Data Programs
By Dan O'Connor, Director of Product Data, Earley Information Science AI is all the talk of every business trying to find new ways to engage...
Blog
Articles
The Critical Role of Content Architecture in Generative AI
Topic: Generative AI This article was featured in the Association for Intelligent Information Management (AIIM). What Is Generative AI? Gene...
Podcast
[Earley AI Podcast] Episode 36: Amar Goel
Amar Goel on A.I. Tools, Ground Truth in LLMs, the Bito Journey and More Guest: Amar Goel About this Episode: Today’s guest is Amar Goel, fo...
Blog
The Product Data Syndication Problem
By Dan O'Connor, Director of Product Data, and Joe DiNardo, Co-Founder and COO of Syndic8.io. Product data syndication has become one of the...
Webinars
[RECORDED] Product Data Mastery: Navigating the Complex World of Product Syndication
The fastest evolving segment in Product Data today is syndication. Getting product data into marketplaces, retailers, e-tailers, and social ...
Podcast
[Earley AI Podcast] Episode 35: Sanjay Mehta
Applying AI to your Industry Guest: Sanjay Mehta About this Episode: Today’s guest is Sanjay Mehta, Head of Industry Commerce for LucidWorks...
Podcast
[Earley AI Podcast] Episode 34: Doug Kimball
Taking Control of your Data: How Knowledge Graphs Help to Optimize your Business Guest: Doug Kimball About this Episode: Today’s guest is Do...
Articles
Accelerating Data and Analytics Capabilities Age of Generative AI: How Governance Is a Key Enabler
Topic: Generative AI This article originally appeared in Enterprise Viewpoint. The underlying principles of Artificial Intelligence have bee...
Podcast
[Earley AI Podcast] Episode 33: Ben Clinch
Exploring the Power of Collaboration in Data Science Guest: Ben Clinch About this Episode: Today’s guest is Ben Clinch, Head of Information ...
Articles
How to Successfully Test and Deploy a ChatGPT-Type of Application
Organizations are taking a cautious approach to Generative AI — the Large Language Model (LLM) powered ChatGPT-like applications that have b...
Webinars
[Webinar] How to Get the Best of Commercial and Open Source Large Language Models While Protecting Corporate IP
In the rapidly evolving world of ChatGPT and Large Language Models (LLMs), businesses are understandably apprehensive. Numerous potential ha...
Webinars
[Webinar] Unlocking the Power of Generative AI: The Critical Role of Knowledge Management
Generative AI is getting all the attention, headlines, and industry hype. Organizations are looking at how it can be used to create better e...
Webinars
[Webinar] Transforming Content Management at Silicon Labs: Taming Learning Content Chaos
Silicon Labs is a $1 billion global leader in secure, intelligent wireless technology. The organization faced significant challenges in cont...
Podcast
[Earley AI Podcast] Episode 32: Glenn Gow
The Power of AI Guest: Glenn Gow About this Episode: Today’s guest is Glenn Gow, CEO of Coaching at The Peak Performance CEO Coach. Glenn jo...
Podcast
[Earley AI Podcast] Episode 31: Kirk Marple
It’s All About the Data Guest: Kirk Marple About this Episode: Today’s guest is Kirk Marple, Technical Founder and CEO at Unstruk Data. Kirk...
Podcast
[Earley AI Podcast] Episode 30: Alex Babin
The Holy Grail of AI Guest: Alex Babin About this Episode: Today’s guest is Alex Babin, Co-Founder and CEO at ZERO Systems. Alex joins Seth ...
Podcast
[Earley AI Podcast] Episode 29: Maxim Serebryakov
Artificial Voice Intelligence Guest: Maxim Serebryakov About this Episode: Today’s guest is Maxim Serebryakov, Co-Founder and CEO at Sanas. ...
Podcast
[Earley AI Podcast] Episode 28: Michael Todasco
Human Connection with AI Guest: Michael Todasco About this Episode: Today’s guest is Michael Todasco, Writer about Generative AI. Mike joins...
Podcast
[Earley AI Podcast] Episode 27: Gordon Hart
Machine Learning and Algorithms Guest: Gordon Hart About this Episode: Today’s guest is Gordon Hart, Co-Founder and Head of Product at Kolen...
Podcast
[Earley AI Podcast] Episode 26: Daniel Faggella
Human Cognitive Science Guest: Daniel Faggella About this Episode: Today’s guest is Daniel Faggella, Head of Research and CEO at Emerj Techn...
Webinars
[RECORDED] Master Data Management & Personalization: Building the Data Infrastructure to Support Orchestration
The Increasing Criticality of MDM for Personalization for Customers and Employees Master data management seems to be one of those perennial,...
Podcast
[Earley AI Podcast] Episode 25: Michelle Zhou
Data Tells the Story Guest: Michelle Zhou About this Episode: Today’s guest is Michelle Zhou, Co-Founder and CEO at Juji, Inc. Michelle join...
Podcast
[Earley AI Podcast] Episode 24: Juan Sequeda
Incentivizing Technology Guest: Juan Sequeda About this Episode: Today’s guest is Juan Sequeda, Principal Scientist at data.world and Co-Hos...
Blog
Conversation with ChatGPT on Enterprise Knowledge Management
In another article, I discussed my research into ChatGPT and the interesting results that it produced depending on the order in which I ente...
Blog
The Future of Bots and Digital Transformation – Is ChatGPT a Game Changer?
Topic: Generative AI Digital assistants are taking a larger role in digital transformations. They can improve customer service, providing mo...
Webinars
[Recorded] Demystifying Knowledge Graphs – Applications in Discovery, Compliance and Governance
A knowledge graph is a type of data representation that utilizes a network of interconnected nodes to represent real-world entities and the ...
Blog
Innovation with Utility in Mind - What’s Ahead for 2023
It has been a year of advances in AI with new tools that create art, write essays, and have conversations that are often (but not always) st...
Webinars
[RECORDED] How to Use Software to Accelerate Product Data Design, Optimization and Metrics Driven Decision Making
Some product information management (PIM) tools make it difficult to change core data models once they have been set up in the system. To av...
Podcast
[Earley AI Podcast] Episode 23, Andy Fitzgerald
In this episode, our guest is Andy Fitzgerald, Information Architecture & Content Strategy Consultant. Highlights: 1:40 - Getting from P...
Blog
Knowledge Engineering, Knowledge Management and AI Assistants
AI assistants are a form of cognitive AI. They go by many different names. The different terms used to identify AI assistants are described ...
Podcast
[Earley AI Podcast] Episode 22, Peter Voss
In this episode, Seth and Chris talk with Peter Voss, Founder, CEO, and Chief Scientist at AGI Innovations & Aigo.ai. Highlights: 2:58 "...
Podcast
[Earley AI Podcast] Episode 21, Dan Turchin
In this episode, Seth and Chris talk with Dan Turchin, CEO & Founder of PeopleReign. Highlights: 4:30 What drives Dan's mission to impac...
Articles
Making the Best of AI – What Executives Need to Know
Topic: Generative AI This article originally appeared on CXO Outlook. Beginning the journey with the right preparation will lead to success ...
Podcast
[Earley AI Podcast] Episode 20, Dr. Mark Maybury
Guest: Dr. Mark Maybury, former CTO at Stanley, Black & Decker In this episode, Seth and Chris talk with Dr. Mark Maybury on innovation,...
Podcast
[Earley AI Podcast] Episode 19, Steve Stesney
Guest: Steve Stesney, Senior Product and Data Practice Lead at Predictive UX. In this episode, Seth and Chris talk with Steve Stesney, Senio...
Webinars
[RECORDED] Knowledge Management and Virtual Assistants
How Large Enterprises are Saving Millions in Operational Costs and Improving Their Employee Experience In this new world, no employees shoul...
Webinars
[RECORDED] What is PIM and Why Your Ecommerce Business Needs It
If you want to deliver a truly personalized product experience and strengthen customer loyalty, a Product Information Management System (PIM...
Articles
Removing Friction from Information Flows: Vital for a Successful Digital Transformation
A critical step in digital transformation is to enable the free flow of information throughout the enterprise. But various forms of friction...
Blog
What is Hybrid AI? An Approach for Data Discovery
Hybrid AI is a method of combining machine learning, which uses statistical models to analyze data, and symbolic AI, which is semantic-based...
Webinars
[RECORDED] Unlock the Value of Data Discovery Using Knowledge Graphs and Hybrid AI
Successful knowledge management, risk management and process automation initiatives use Knowledge Graphs and Text Analytics for data discove...
Podcast
[Earley AI Podcast] Episode 18, Scott Taylor
Telling Stories About Data Management Guest: Scott Taylor - The Data Whisperer In this episode, Seth and Chris talk with Scott Taylor, the "...
Podcast
[Earley AI Podcast] Episode 17, Henrik Hahn
Driving Innovation & Change in a Complex Environment Guest: Henrik Hahn In this episode, Seth and Chris talk with Henrik Hahn about driv...
White Papers
First Party Data: The New Imperative
The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...
Articles
Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs
Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it is...
Podcast
[Earley AI Podcast] Episode 16, Jim Iyoob
Using Data to Deliver Customer Experience That Matters Guest: Jim Iyoob In this episode, Seth and Chris talk with Jim Iyoob about using data...
Webinars
[RECORDED] Powering Personalized Search with Knowledge Graphs
Transforming Legacy Faceted Search into Personalized Product Discovery The latest in e-commerce trends is the transformation of legacy facet...
Blog
AIs That Can Draw - It is Still About the Data
Creativity is considered to be a bastion of humanness and somewhat outside of the realm of artificial intelligence. But AI can be used to ge...
Webinars
[RECORDED] Artificial Intelligence Begins With Information Architecture
Building An AI-Powered Enterprise Recorded Webcast In this webinar we establish the formula for AI success: AI-Powered solutions are only as...
Blog
[Video] How Can My Company Get Started With Information Architecture?
TRANSCRIPT What can seem very daunting to organization is the fact that this problem is big and challenging and difficult. However, there's ...
[Earley AI Podcast] Episode 15, Tom Davenport
In this episode, Seth and Chris talk with Tom Davenport, author of The AI Advantage How to put the artificial intelligence revolution to wor...
Articles
The Coming Tsunami of Need — Knowledge Management for Artificial Intelligence
Knowledge management has had a bad rap. For the past few decades, it has gone through cycles of popularity after being introduced in the ear...
Blog
[Video] When is the Best Time to Invest in Information Architecture
TRANSCRIPT So the question about making an investment in IA, it always has to happen. And whether you're doing it intentionally or not, you ...
Podcast
[Earley AI Podcast] Episode 14, Michael Schrage
AI & Recommendation Engines Guest: Michael Schrage In this episode, Seth and Chris talk with Michael Schrage, Fellow at MIT Sloan School...
Blog
[Video] Who Benefits From Investments In Information Architecture
TRANSCRIPT When you make investments in information architecture it does a lot of things. First of all, there are multiple levels. You're ac...
Blog
[Video] Why is Information Architecture so important RIGHT NOW?
TRANSCRIPT Information Architecture is extremely important today, especially since there's a lot of new technologies, emerging technologies,...
Podcast
[Earley AI Podcast] Episode 13, Stephanie Lemieux
In this episode, Seth and Chris talk with Stephanie Lemieux, President of Dovecot Studio about the nuts and bolts of taxonomy and informatio...
Webinars
[Recorded] The Knowledge Management Imperative: Why KM is Essential to AI
Enterprises are increasingly recognizing the critical need for knowledge management (KM) to power cognitive AI. Training a chatbot requires ...
Blog
[Video] How does information governance help make data driven decisions?
TRANSCRIPT I wanted to take a few minutes and talk about decision making based on data. It's really about how we can measure the results of ...
Blog
Make Data Driven Decisions with the Right Customer Journey KPIs
The customer journey and the customer lifecycle are terms that are often used interchangeably, but there are nuances that make them differen...
Blog
[Video] What Is Information Architecture?
TRANSCRIPT Information Architecture is a way of designing an information structure for any system or any process. And the analogy that I lik...
Podcast
Episode 12 - Jeff Coyle
AI and Content Strategy Guest: Jeff Coyle In this episode, Seth and Chris talk with Jeff Coyle about how AI is impacting content strategy. H...
Webinars
[RECORDED] How to Assess & Evaluate Your Marketing Technology Stack
You made investments in marketing technology in order to improve customer experience. But, are they yielding the desired results? Are custom...
Articles
Verizon’s Digital CX Transformation: 6 Fails (and Fixes) for One Customer
I have been trying to upgrade my iPhone for the past two months. You would think that would be simple — I would log into my account that I h...
Blog
[Infographic] Top 10 Reasons You Need To Audit Your Martech Stack
During the course of our clients' digital transformation projects it is common to be talking about the technologies and tools that need to e...
Podcast
Episode 11 - Mark Anderson
New Science - Pattern Discovery Guest: Mark Anderson In this episode, Seth and Chris talk with Mark Anderson about the new field of pattern ...
Blog
Leveraging First Party Data – A New Imperative
Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...
Podcast
Episode 10 - Tim Huckaby
Perspectives on App Dev, AI, Computer Vision & Ethics Guest: Tim Huckaby In this episode, Seth and Chris talk with Tim Huckaby about the...
Podcast
Episode 9 - Sean Martin
Practical & Scalable Knowledge Graphs Guest: Sean Martin In this episode, Seth and Chris talk with Sean Martin about the development and...
Podcast
Episode 8 - Paul Zhao
Democratizing AI Guest: Paul Zhao In this episode, Seth and Chris talk with Paul Zhao about making AI more accessible for everyone. Highligh...
Podcast
Episode 7 - Paul Lasserre, Global Segment leader - Applied AI at Amazon Web Services (AWS)
AI, ML & Customer Experience Guest: Paul Lasserre, Global Segment leader - Applied AI at Amazon Web Services (AWS) In this episode, Seth...
Blog
Digital Governance: It’s a Numbers Game (Metrics, KPIs, and ROI, that is)
If your organization is on a journey of digital transformation you need to intentionally and proactively manage, control and exploit the val...
Podcast
Episode 6 - Henrik de Gyor, Synthetic Media
Synthetic Media Guest: Henrik de Gyor, consultant, podcaster and author of Synthetic Media In this episode, Seth and Chris talk with Henrik ...
Blog
Use Customer and Behavior Data To Create Personalized Experiences
The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the si...
Webinars
[RECORDED] How to Instrument KPIs Throughout the Customer Journey
You're probably using metrics to determine if your marketing programs are effective. But, have you selected the right metric at each stage o...
Podcast
Episode 5 - Linda Andersson, AI & Semantic Search
AI & SEMANTIC SEARCH Guest: Linda Andersson, Founder & CEO, Artificial Researcher In this episode, Seth and Chris talk with Linda An...
Webinars
[RECORDED] First Party Data - Managing and Monetizing the "Data Exhaust" From Your MarTech Stack
Understanding, anticipating and responding to the wants, needs and behaviors of your customer is the competitive battlefield of 2022. Howeve...
Podcast
Episode 4 - Adam Sutherland - AI and ML in Media and Entertainment
AI & Machine Learning in Media & Entertainment Guest: Adam Sutherland, WW BD Lead - Data Science and Analytics for Media & Enter...
Podcast
Episode 3 - Massood Zarrabian - Advancements in Enterprise Search
Bringing a Google-like Search Experience to the Enterprise Guest: Massood Zarrabian, CEO, BA Insight In this episode, Seth and Chris talk wi...
Articles
Large Scale Digital Transformations — What to Do When the CEO Says “Just Make It Work”
A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing co...
Articles
How Personalized Customer Experience Leads to Competitive Advantage
When you consider how customers interact with organizations these days, it quickly becomes apparent that much of that interaction is through...
Articles
Personalization - 3 Ways to Use Data to Guide Decisions
Personalization comes in multiple shapes and forms, many of which businesses can put to effective use. But they shouldn't make the mistake o...
Webinars
[RECORDED] What do you recommend? Delight customers and increase revenue with product recommendations
Today your ecommerce customers expect to be shown recommendations as they browse your product catalog. But, “most popular” is a filter that ...
Presentations
Harness the power of AI to drive competitive advantage - CCW Nashville
In this presentation Seth Earley discusses: AI as technical evolution Why AI matters to call centers Prerequisites for success Example focus...
Podcast
Episode 2 - Mike Kaput - Using AI To Enhance Marketing Ops
Using Out of the Box AI Tools to Enhance Marketing Operations Guest: Mike Kaput, Chief Content Officer, Marketing AI Institute About this ep...
Podcast
Episode 1 - Chris Featherstone
Omnichannel Virtual Assistants Guest: Chris Featherstone About this episode Many companies are turning to chatbots and virtual assistants to...
Blog
How to Design Omni-Channel IVAs That Humans Love To Use
When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can acc...
Webinars
Earley AI Podcast: Getting Value From Out-Of-The-Box AI Applications
Hosts: Seth Earley, EIS, and Chris Featherstone, AWS Guest: Mike Kaput, Marketing AI Institute In this conversation, Seth and Chris talk abo...
Blog
How To Choose The Best Marketing Process For Digital Transformation
Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the diff...
Articles
10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation
Is AI driving digital transformation? Or is digital transformation driving the adoption of AI? Are they synergistic, or just getting in the ...
Webinars
Omnichannel Virtual Assistants – the next frontier in voice and text for customer service
Many companies are turning to chatbots and virtual assistants to improve customer experience and increase operational efficiency. In the pas...
Blog
Build Better Bots For Agents and Customers With Knowledge Architecture
How does knowledge architecture help with automating customer interactions? Automating routine interactions can provide consistency, speed, ...
Blog
The Business Value of Taxonomy Panel Discussion – Key Take Aways
Taxonomy is a critical component of data-driven applications and processes, but implementing and sustaining a program can pose a challenge. ...
Articles
Five Ways that Artificial Intelligence (AI) and Analytics Improve Customer Experience(CX) and Employee Experience (EX)
This article by Seth Earley originally appeared on CXBuzz. Quick Summary Research has shown that better engaged employees provide a better e...
Articles
3 Product Data Taxonomy Tips to Improve Your eCommerce
Taxonomy is a key part of the navigation that aids customers in finding the product they are looking to research or buy. There are different...
Webinars
Designing AI Program for Success-4 Part Series
Recorded - available as on demand webcast AI is plagued by inflated and unrealistic expectations due to a lack of broad understanding of thi...
Articles
The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes
Quick Summary Too often, digital transformations have an unintended consequence of fragmenting knowledge rather than consolidating it. This ...
Blog
4 Reasons B2B Manufacturers need Strong Product Data
There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely sol...
Presentations
Using Product Data to Drive Chatbot Dialogs - GS1 2019
Speakers Seth Earley and Dave Skrobela dive into the many ways that well designed product information attributes can drive your chatbog dial...
Presentations
Prerequisites for Effective and Meaningful Automation - CCW 2021 Las Vegas
Harness the Power of Artificial Intelligence to Drive Extraordinary Competitive Advantage Seth Earley, Founder & CEO of Earley Informati...
Articles
5 core principles for successful AI/human partnerships
AI works best when humans are in the loop. Knowledge communities can provide a robust flow of information that supports and continuously ref...
White Papers
The Business Value of Taxonomy
Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...
Blog
6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy
To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...
Blog
The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution
Today, every B2B is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, mo...
Blog
5 Key Types of Product Taxonomy and How They Can Drive Your Business
Product taxonomies are critical to the customer experience on ecommerce platforms, marketplaces and websites. In order for customers to find...
Webinars
The Business Value of Taxonomy - Your Competitors Know It
RECORDED WEBCAST AVAILABLE We still hear it today – executives ask “Why do we need a taxonomy?” Then the various follow-ons : “Can’t we just...
Blog
5 Proven Strategies That Boost Customer Engagement
An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...
Blog
The Definitive Guide to Customer Engagement
A comprehensive customer engagement strategy is the most strategic competitive differentiator for organizations today. To successfully compe...
Blog
4 Benefits of Implementing PIM Software
Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more fin...
Blog
How Does Visual Search Work?
Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have sele...
Blog
Product Data Management vs Product Information Management: What You Need to Know
Product data management and product information management might sound like the same thing – how different is product data from product info...
Blog
PIM Project Best Practices - Communicating With Stakeholders
Why is stakeholder communication important? Once you have initial buy-in for a PIM project, how do you encourage the people who have an inte...
Blog
3 Steps of an Effective Knowledge Management Journey
Modern-day companies are overwhelmed with data. Whether it's decades of product information or customer conversation history, there is no sh...
Blog
The Comprehensive Guide to Developing a Knowledge Management Strategy
Learn how to develop a comprehensive knowledge management strategy that supports current needs and prepares your organization for an AI-powe...
Webinars
Knowledge Architecture - The Path to Automating Customer Support Interactions
Recorded - available as on demand webcast There is an ever increasing focus on reducing customer support costs while improving customer sati...
Articles
5 Misconceptions About Data and AI Projects
This article by Seth Earley was originally published on MDM.COM. Machine learning and AI programs run on data. The quality and reliability o...
Webinars
Grow Revenue and Improve Operations with Visual Search
Recorded - available as on demand webcast Visual search – the ability to search your product catalog and supply chain based on a photo taken...
Articles
ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact
Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most e...
Articles
The digital mandate for manufacturers—4 critical success factors
This Article by Seth Earley was originally published on SmartIndustry. Manufacturing 4.0 is exciting stuff, promising great value, but we mu...
Blog
How Do Knowledge Graphs Address The Challenges Facing Enterprises In An Age of Accelerated Change?
The pandemic was a trigger for changing work patterns and driving online behaviors that have become permanent - that it not only accelerated...
Articles
How to Tackle Complex Product Configuration Documentation Challenges with Component Content
This Article originally appeared on MDM.com on February 8, 2021. Any distribution organization that sells a solution with many options, comp...
Webinars
How AI Powered Applications Are Transforming Human Resource Management and Streamlining the Digital Workplace
Recorded - available as on demand webcast Human resource management teams have been through a lot over the last year as they have coped with...
Blog
How To Use Data Driven Decision Making To Improve Ecommerce Outcomes
Is the money your company spending on product information management paying off? How do you know where you should invest? If you are not sur...
Articles
Up Your Customer Experience Game By Leveraging Your Product Data
This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...
Blog
PIM Implementation: Lessons Learned from 3 SAP Hybris Case Studies
With the acceleration of digital transformations brought on by the COVID-19 pandemic, almost every organization is facing challenges in how ...
Articles
How HR Can Up Their Tech Prowess
This Article originally appeared on Reworked on March 1, 2021. Human resources doesn’t always have a say when it comes to technology initiat...
Articles
Digital Transformation and the Role of the Customer Data Platform (CDP)
Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology th...
Blog
6 Steps to Success With Your PIM Implementation Project
A new PIM system costs a lot of money, but is also a huge asset. It allows a company to organize its product data, which is almost as import...
Webinars
Product Data Projects – Building an ROI with Hard Data
Recorded - available as on demand webcast While most organizations engaging in B2B or B2C commerce understand the intuitive value of product...
Blog
Coding the Future Podcast - The Data Driven Enterprise
Seth Earley joins Dr. Sharon Jones on her podcast "Coding the Future" for a wide ranging conversation about creating the data driven enterpr...
Blog
Online grocery shopping: How product data attributes can lead to a brighter future
The online experience can be directly correlated to the quality of the product data in your key systems. Grocery has lagged behind other sec...
Articles
Digital Marketing: AI Enables Expanded Roles for Marketers
This article originally appeared on The European Business Review on January 21, 2021 Successful marketing depends on delivering the appropri...
Articles
What Is a Customer Data Platform (CDP), and How Can It Improve Customer Service Performance?
This Article originally appeared on Customer Contact Advisor on January 22, 2021. We’ve all been there: waiting for a support rep and provid...
Blog
What is a PIM and why should you want one?
A Product Information Management (PIM) system provides a central location for product data that is used in downstream systems. It is where y...
Blog
Tackling Complex Product Configuration Documentation Challenges with Component Content
Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing docume...
Articles
AI Makes Sales More Efficient, But Only If Your Data House Is in Order
This Article was originally published on CustomerThink. Aligning AI’s capability with your sales team Artificial intelligence has the potent...
Webinars
Complex Product Configuration: The Intersection of Knowledge Management and Product Information Management
Recorded - available as on demand webcast Organizations are investing in product data to support eCommerce and a more personalized experienc...
Webinars
How to Bring a Google-Like Search Experience to the Enterprise
Recorded - available as on demand webcast If internet search worked like enterprise search, who would use it? For years, enterprise users ha...
Blog
How Governance Keeps Your PIM Optimized for the Long Term
Governance is a program used to ensure data is being managed efficiently. There are many aspects of governance that should be considered whe...
Articles
Why Some Marketers Are Leery of Analytics
CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley: “Lack of the digital machinery that e...
Articles
Beware These Common Digital Transformation Pitfalls
This Article originally appeared on CMSWire. Everyone has digital transformation on their radar, but its meaning has been lost in the midst ...
White Papers
The 5 Key Factors of Highly Successful PIM Deployments
Online marketplaces, social media, mobile technologies and new shopper journeys have transformed the way that buyers make purchase decisions...
Articles
5 Things You Need To Know To Create A Highly Successful E-Commerce Business
This Authority Magazine interview with Seth Earley was published on November 13, 2020: 5 Things You Need To Know To Create A Highly Successf...
Webinars
How Organizations are Using Customer Data Platforms
Recorded - available as on demand webcast Customer Data Platforms, software that creates a persistent, unified customer database that is acc...
Presentations
Knowledge Graphs, Ontologies, and AI Applications - KMWorld 2020
Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains what...
Articles
How to Fix Broken Digital Transformations: “Acts of Heroics” is Not a Viable Customer Experience Strategy
This Article was originally published on CustomerThink. Quick Summary Frequently transformations seek to address end to end value chains. Th...
Blog
How Information Architecture Improves Customer Experience
As executives look for ways to improve the customer experience, it is important to realize that a good customer experience assumes you have ...
Presentations
Streamlining Information Flows - Digital Workplace Experience 2020
Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains how ...
Webinars
Test Your Product Taxonomy - When, Why, and How to Do It
Recorded - available as on demand webcast For many companies digital sales are outpacing sales from other channels as customers do more and ...
Articles
The Secret To Making Digital Transformations Work: It’s the Data
This article was originally published on CEOWORLD magazine. Every CEO has been through or has planned more than one “digital transformation”...
Blog
How to Choose a PIM Implementation Partner
You wouldn’t go to a general practitioner for brain surgery, nor would you go to a brain surgeon for an orthopedic operation. Doctors are sp...
Articles
AI Has Failed To Deliver On Its Promises
Podcast: The Fourth Industrial Revolution interviewed Seth Earley for its episode "AI Has Failed To Deliver On Its Promises" published on Se...
Presentations
Making AI Work - AI Manufacturing 2020
Product data and information architecture experts, Dave Skrobela, from Earley Information Science, walks through the elements of successful ...
Blog
8 Steps to PIM readiness - are you prepared make the jump?
There are many famous quotes that tell you to “Just Do It” (Nike Slogan), “Start before you’re ready. Don’t prepare, begin.” (Mel Robbins*) ...
Blog
How to pick the right PIM software for your ecommerce business
Not all PIM software packages are equal, there is not a one size fits all answer. Every company is different, has different requirements and...
Articles
How your organization can become AI powered
This Article originally appeared on ClickZ. I have spent more than 25 years researching and implementing AI technologies — from the days of ...
Articles
THE FUTURE OF AI-POWERED HR
Artificial Intelligences (AI) for HR is still in its early stages, but it can provide new efficiencies and greater effectiveness around the ...
Presentations
How Ontologies Power Chatbots - SLA Canada 2020
Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains what...
Articles
Ontology: The Key to Unlocking the Power of AI
We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each em...
Articles
Using Artificial Intelligence To Improve Recruiting
This Article originally appeared in HR.com on June 17, 2020. Hiring has much in common with selling. We want to find the ideal person to sel...
Webinars
How Knowledge Graphs Increase The Value of Company Data Assets
Recorded - available as on demand webcast To be competitive in today’s data-driven world, it is more important than ever to make use of all ...
Articles
Harness the Power of AI
inBusinessGreaterPheonix printed an excerpt from Seth Earley's book, "The AI-Powered Enterprise" as an Articles titled Harness the Power of ...
Webinars
Knowledge Architecture - The Path to Automating Customer Support Interactions
There is an ever increasing focus on reducing customer support costs while improving customer satisfaction. While these appear to be conflic...
Blog
Is Your Organization Is Ready To Take On An AI Project?
Quite a few companies are actively experimenting with AI projects, but not many are in full production. Successful AI projects must have cer...
Blog
The Role of Ontology and Information Architecture in AI
Ontologies form the knowledge scaffolding of the enterprise and provide reference values for both structured and unstructured information. T...
Blog
Five Keys to Success for Digital Transformation
More organizations than ever are working to implement digital transformations, but stepping back to understand the critical steps can be dif...
Articles
Exploring AI? Plan, understand and control
Human Resource Executive published an Articles "Exploring AI? Plan, understand and control" on May 2,2020 including this with a quote from S...
Webinars
The AI-Powered Enterprise - Make Your Business Smarter, Faster, And More Profitable
Recorded - available as on demand webcast Join authors and AI experts Seth Earley and Tom Davenport for a discussion of how to get AI to suc...
Blog
How AI Projects Fail, and 3 Key Ingredients for Success
Topic: Generative AI Over the years, many definitions of AI have emerged, and a lot of them are misleading--particularly the ones that descr...
Articles
The Essential Role Of HR In Building Effective Intranet Systems
This Article was originally published on HR.com. PCL Construction is a family of companies that build massive projects like bridges, office ...
Articles
Importance of AI in the business quest for data-driven operations
TechTarget SearchEnterpriseAI published an Articles "Importance of AI in the business quest for data-driven operations" on April 28,2020 inc...
Articles
5 AI risks businesses must confront and how to address them
TechTarget SearchEnterpriseAI published an Articles "5 AI risks businesses must confront and how to address them" on April 28,2020 including...
Articles
Is Your Data Infrastructure Ready for AI?
This Article was published in Harvard Business Review. Every big company now manages a proliferation of sites, apps, and technology systems ...
Webinars
Designing AI Programs: How and where to focus resources
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
Articles
AI Hot Spots: Where Is Artificial Intelligence Heading Now?
Information Week published the Articles "AI Hot Spots: Where Is Artificial Intelligence Heading Now?" on March 9, 2020 with several quotes f...
Blog
New Age of Knowledge Management
Knowledge management is experiencing a resurgence because of the growing awareness that not only can it solve current problems, but it can a...
Articles
Pandemic provides opportunity to strengthen enterprises' tech infrastructure
This article was originally published in Analytics Magazine on April 10, 2020. The pandemic will lead to a recession. In a recession, compan...
Webinars
Designing AI Programs: Why You Need Ontology & Information Architecture
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
Articles
Improving the Digital Experience: 6 Steps to Create a High-Fidelity Journey Map
This Article originally appeared in CustomerThink. In customer experience, the most difficult challenge is the gap between desire and execut...
Blog
Tips and tricks for simple and quick folder and file naming conventions
This post originated during the 2020 pandemic which catalyzed the need for organizations to quickly enable remote work. For some organizati...
Blog
Measuring Website Usage & Taxonomy Effectiveness
How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...
Articles
8 Reasons AI Projects Fail
The Enterprisers Project, a community helping CIOs and IT leaders solve problems, published the Articles "8 Reasons AI Projects Fail" on Mar...
Articles
The Architectural Imperative for AI-Powered E-Commerce
This Article originally appeared in E-Commerce Times. We've been promised, repeatedly, that artificial intelligence would revolutionize e-co...
Articles
Will Your Company Make It Into the AI-Powered Future?
This Article originally appeared on TDWI Upside. We know how we want our companies to work. Enterprises ought to be customer-focused, respon...
Articles
Harnessing the Power of AI for the Enterprise: Q&A with Seth Earley
Big Data Quarterly interviewed Seth Earley about ontologies, which is a central theme to his book "The AI-Powered Enterprise," for an articl...
Webinars
Designing AI Programs: Organizational Readiness
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
Blog
Enhancing the Digital Customer Experience with CX Analytics and Insights
There was a time when “customer experience” was defined by a combination of buyer persona attributes, market segment data and customer purch...
Webinars
Designing AI Programs: 3 Key Ingredients to Success
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
Blog
Four Critical Elements of Metrics-Driven Information Governance
The importance of information governance is recognized by most organizations, both for its operational value and its role in supporting such...
Blog
Who Owns the Business Ontology - Staffing Up For Ontology Development
In a poll we conducted during our webinar on “How Ontologies Drive Digital Transformation,” only 16% of the participants had developed ontol...
Blog
A Pragmatic Approach to Digital Transformation
Everyone is talking about digital transformation, but few organizations are implementing it in a practical way. Digital transformation requi...
Webinars
Knowledge Management’s New Renaissance - Solving Problems Today While Preparing for an AI Powered Future
Recorded - available as on demand webcast Knowledge management (KM) and artificial intelligence (AI) have both gone through booms and busts—...
Blog
Information Architecture: The Foundation for Digital Transformation
Digital transformations are all around us – technology innovation is enabling new applications, new insights and new operating models that a...
Blog
How Taxonomy Design Can Make or Break the Customer Experience
The display taxonomy on an ecommerce website is the backbone of the customer experience. It provides the structure, navigation paths, breadc...
Webinars
How Ontologies Drive Digital Transformation
Recorded - available as on demand webcast Ontologies are getting more attention these days as a mechanism to support content, customer exper...
Blog
Global Attributes for Ecommerce – When and When Not to Use Them
In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites. In this blog we will shift gears a bi...
Webinars
Measuring Website Usage and Taxonomy Effectiveness
Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...
Webinars
Power of Product Data Series: Taxonomy Design Can Make or Break the Browse Experience
Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...
Webinars
Homegrown to Commercial PIM: Transition Strategies for Success
Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...
Webinars
Power of Product Data Series: The Power and Peril of Global Attributes
Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...
Webinars
Product Data - the Great Enabler for IoT, Marketplaces, and more
Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common. They a...
Webinars
Power of Product Data Mini Series
Recorded - available as on demand webcast Earley Information Science digital commerce experts share insider best practices for maximizing yo...
Blog
How Product Attribute Schema Design Provides a Competitive Advantage
In this age of digital transformation, organizations compete on their data. Every interaction, whether internal to the company or external, ...
Blog
How To Avoid Hiding Products In Your Taxonomies
Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk d...
Webinars
Power of Product Data Series: Stop Hiding Product in Your Taxonomies
Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...
Blog
Getting The Most From Images On Your B2B Ecommerce Site
Or, How to Get More Than 1000 Words From Your Product Images. Images are powerful and becoming more vital to online success as B2B customers...
Webinars
Power of Product Data Series: Get More than 1000 Words from Your Product Images
Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...
Blog
Product Taxonomy Mutual Exclusivity - One Product, One Place
Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...
White Papers
Searching for Gold: Harnessing the Power of Taxonomy and Metadata to Improve Search
Many companies that have made large investments in enterprise search engines discover that users still scroll through extensive results sets...
Webinars
Power of Product Data Series: One Product, One Place
Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...
Webinars
Power of Product Data Series: The Real-World Impact of Product Data on User Experience
Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...
Blog
Winning in the Digital Divide by Harnessing the Power of High-Quality Product Data
The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...
Webinars
The Secret to Successful Marketing to the Technical B2B Buyer
Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...
Webinars
Data Governance: Achieving Sustainability Among Whiners
Recorded - available as on demand webcast Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimble...
Webinars
The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?
Recorded - available as on demand webcast Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind...
Blog
To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors
This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...
Presentations
There Is No AI Without IA - Gilbane DX Conference 2019
Seth Earley, Founder & CEO of Earley Information Science, makes the case that information architecture is fundamental to a successful AI...
Webinars
4 Digital Experience Tools That Drive Real Results
Recorded - available as on demand webcast What does it take to successfully deliver a digital experience for the B2B market? While the whole...
Webinars
The Business Value and Bottom Line Impact of Taxonomy
Recorded - available as on demand webcast Business agility rests upon a well-architected environment of business processes, workflows, and c...
Articles
Communication and Collaboration Between CDO and CMO
This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...
Webinars
The AI Advantage – Practical Steps Toward Realizing the Promise of AI
Recorded - available as on demand webcast Artificial Intelligence (AI) for organizations of all sizes is becoming more practical every day. ...
Blog
Omnichannel Taxonomy & Attribute Design
Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...
Webinars
Why AI? A Case Study With ADP
Recorded - available as on demand webcast The age of customer-driven, Artificial Intelligence (AI)-powered enterprises is here, and B2B/B2C ...
Blog
There’s No AI Without IA: 5 Insights You Don’t Want To Miss
Your customers are in control. They demand a personalized, accurate, and fulfilling journey with your enterprise, whenever and wherever they...
Webinars
The Real State of Digital Business for 2019
Recorded - available as on demand webcast We’ve all heard it – digital transformation is coming for us. From how our customers and partners ...
Blog
The Unsung Cost Benefits of Information Curation (and the High Costs of Ignoring It)
Information managers need to be able to quantify the value of information curation, because otherwise justifying its cost can be difficult. ...
Webinars
There's No AI Without IA
Recorded - available as on demand webcast Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling functio...
Blog
Digital Transformation: What it means
Many life events can justifiably be called a transformation, and their effect is pervasive. Moving to another country, for example, may requ...
Blog
The Value of Taxonomy – How to Make a Case, Quickly
Let’s face it, the value of a taxonomy isn’t inherently obvious to everyone. Some people have to be convinced that a taxonomy can help them ...
Blog
Bridging Silos and Managing Change During Digital Transformations
“There’s No Budget for the Common Good” Organizations have been using digital technologies for decades, but the last several years have seen...
Blog
The Need for a Context-Aware Architecture to Drive Digital Transformation Success
A great deal of attention is being given to digital transformation. According to Forrester, “Seventy-four percent of business executives say...
Webinars
Digital Transformation Trends to Watch in 2019
We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and ho...
Blog
Product Information Management: 4 Key Principles of Good Product Data
In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...
Blog
Commercial PIM Systems: 4 Best Practices To Conduct Before a PIM Evaluation
As your business and product data complexity grows, so too may your need for an enhanced Product Information Management (PIM) system that ac...
Blog
7 Tools To Help Build Sustainable Data Governance
These days, no matter what industry you operate in, your competitive advantage depends on the quality of the data that is flowing through yo...
Blog
Differentiating Your Company through the User Experience
How to integrate Content, Product Data and Knowledge to Meet Your Customer’s Needs Organizations are continuing the never-ending journey of ...
Webinars
Voice Interfaces Content-Data –Conversational Commerce-Semantic Search
Recorded - available as on demand webcast In the early text-based, green-screen days of computers we talked about building a “GUI” – a Graph...
Webinars
Winning the Digital Grocery Smackdown
(or, how to keep Amazon and Walmart from eating your lunch – and dinner) With Amazon’s acquisition of Whole Foods Market just a few short mo...
White Papers
Building Personalized Experiences
Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...
Blog
The Lure of Emerging Technologies: Getting Ready for New Challenges
Two very interesting and seemingly contradictory trends are taking place in the information landscape. On the one hand, technologies are evo...
Webinars
What's New-Now-Next in B2B Customer Engagement
Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...
Blog
How to Talk to Executives About AI
What executives need to understand is the data, content and knowledge that feeds AI and machine learning algorithms are more important than ...
Blog
The Internet of Things and Product Data
In 2012, IBM estimated that the number of devices that were expected to be connected to the internet by 2015 would be in 1 trillion. It turn...
Blog
Chatbot Best Practices - Webinar Overflow Questions Answered
WATCH: Knowledge Engineering, Knowledge Management, and Chatbots This webinar resulted in several great questions that we were unable to get...
Webinars
Knowledge Engineering, Knowledge Management and Chatbots
Recorded - available as on demand webcast How AI leverages knowledge assets for customer experience, conversational search, retrieval and co...
Blog
Knowledge Engineering: Structuring Content for Artificial Intelligence
EIS was recently engaged by a client who needed an enterprise approach for addressing search and information access challenges. Like many la...
Articles
The Role of a Customer Data Platform
CDPs are increasingly essential to integrated digital marketing programs. Deploying these technologies reveals gaps and challenges throughou...
Webinars
Enterprise Adoption of AI Technology: Looking ahead to 2018
Recorded - available as on demand webcast Though media, analysts and vendors are ushering in the AI revolution with gusto, the reality in mo...
Blog
Enterprise Adoption of AI
While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...
Articles
The Problem of Personalization: AI-Driven Analytics at Scale
This Article originally appeared in the November/December 2017 issue of IT Pro, published by the IEEE Computer Society. Despite all the inve...
Webinars
The Customer Data Platform – A Path to a Unified Customer Experience
Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...
Blog
Are Chatbots a Good Place to Start Your Enterprise AI Initiative?
I recently came across an article from ZD Net that contained an interview with Stephen Pratt, CEO of AI solution provider Noodle.ai. In the ...
Blog
Overcoming Personalization Challenges: The Role of the Customer Data Platform
Quick Summary The digital experience is comprised entirely of data. The mobile device effectively becomes the sales person. In the physical ...
Articles
The Problem with AI
This Article originally appeared in the July/August 2017 issue of IT Pro, published by the IEEE Computer Society. Most of the work that data...
Webinars
Training AI-driven Support Bots to Deliver the Next Generation of Customer Experience
Recorded - available as on demand webcast A good digital experience is about facilitating information flows between the organization and its...
Blog
Physical to Digital – How the Grocery Sector is Poised for Transformation
Covid Is Accelerating Transformation of the Grocery Industry The grocery industry is the last major retail sector to seriously address consu...
Blog
The Personalization Chasm – From Lab to Production
AI-driven personalization holds a lot of promise for marketers. However, few have managed to put the promise into practice because the leap ...
Blog
How to Design Successful Governance Programs
Herding cats. Lack of management support. Not my job. A distraction. So much governance behavior can be described as a “people problem,” whe...
Blog
Ontologies for ecommerce personalization - going beyond taxonomies
Knowledge is continually evolving, with new designs and discoveries leading to innovation across all industries. Sellers of technical produc...
Blog
How Taxonomy Enables Innovation in B2B Ecommerce
Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...
Webinars
Product Information Management for Conglomerates: The Best Approach for Complex Decentralized Enterprises
Recorded - available as on demand webcast Implementing Product Information Management (PIM) in any organization is complex. Getting consensu...
Blog
Predicting ROI: Is Your Customer Experience Project Worth It?
So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...
Blog
Knowledge Management's Rebirth as Knowledge Engineering for Artificial Intelligence
Knowledge management is undergoing a renaissance. However, it is not being called knowledge management. Instead, it is hiding under the cove...
Webinars
Roundtable Series Session 4: Conversational Commerce and Virtual Sales Assistants
Recorded - available as on demand webcast They follow process, document their work in the CRM, never ask for raises and don’t complain. The ...
Articles
The Role of the Chief Data Officer - Managing Expectations
This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...
Articles
Wordmap Makes Taxonomy Creation Simple
One of the challenges of the information age is helping people find things. There are many ways to do this, but they all boil down to improv...
Blog
Shiny Things and Bad Data: The Two Biggest Challenges Facing CIO’s and CTO’s
When I speak to CIO’s and CTO’s, they are grappling with two things: Staying up to date with new capabilities that the business either wants...
Webinars
Roundtable Series Session 3: How Financial Services Organizations are Using Chatbot in Customer Service
Recorded - available as on demand webcast In the past year, several large banks have already started building and delivering Chatbot solutio...
Blog
Knowledge Bots and Machine Learning
We have been seeing significant progress in the field of machine learning – programs that “learn” as they process information in order to pr...
Webinars
Roundtable Series Session 2: The Role of Intelligent Virtual Assistants in Healthcare
Recorded - available as on demand webcast The lack of patient adherence to prescribed medications and post-procedure care instructions is cr...
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Roundtable Series Session 1: Digital Workers, Chatbots & Customer Service - Reality vs Aspiration
Recorded - available as on demand webcast What works, what doesn't and what organizations need for success A survey of 100 information manag...
Ebooks
Taking Knowledge Management to the Next Level
It is time to start thinking about knowledge management differently by going back to basics. Many new and emerging means of leveraging knowl...
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Brand Choreography - How Product Information Supports Your Brand Promise
Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...
Articles
Getting Your Data House in Order
This Article originally appeared in ITProfessional Magazine. "In the last issue of IT Professional, I discussed the role of the chief data o...
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3 Ways Product Data Can Help Fulfill Your Brand Promise
Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives. What...
Articles
AI-Driven Enterprise Search Is Closer Than You Think
One of the biggest challenges of bringing artificial intelligence (AI) into enterprise search is simply getting it in the door. The people b...
Articles
What it Takes to Deliver Successful AI-Driven Search
Artificial intelligence (AI) promises to deliver enterprises higher efficiency, increased accuracy and greater utilization of corporate info...
Articles
How AI-Driven Search Could Bring Us Closer to the Intelligent Workplace
Artificial intelligence (AI) isn't a new magic concept. AI has been kicking around for a while now, though many associate the concept with A...
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The Evolving Role of the Chief Data Officer
Recorded - available as on demand webcast The CDO is a relatively new role. In some organizations the CDO is a key interface with the rest o...
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Taxonomy vs Taxonomy vs Taxonomy
The term “taxonomy” is used in many ways, and therefore can be confusing. Taxonomy has many use cases and many different functions. Google d...
How to Create a Marketing Technology Blueprint: The Myth of the Marketing Stack
In order to make sense of the dizzying array of marketing technology options, people have turned to graphical representations of the tools t...
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Knowledge Management and User Engagement – Weaving the Experience into Work Practices
Organizations are maturing in their understanding of knowledge management. But true engagement and acceptance is still a major obstacle to s...
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Virtual Assistants & Chatbots - The Next Big Thing in Customer Experience
Recorded - available as on demand webcast Chatbots are increasingly part of the customer experience – whether to facilitate a new transactio...
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What Is the Difference between Taxonomy and Ontology?
Struggling to differentiate between a business taxonomy and business ontology? Don’t worry, you’re not alone. This post breaks down the key ...
Articles
Data Virtualization and Digital Agility
This Article originally appeared in ITProfessional Magazine. "Data lakes” has become the new buzzword for organizations dealing with never-e...
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Back to Basics: Getting to the Next Level in Knowledge Management
Recorded - available as on demand webcast Is your knowledge management system like a superhighway without adequate on-ramps? In other words,...
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A New Approach to Data, Content and Knowledge Management - Do it Right
Our information landscape is changing faster than ever – solving problems in the short term while preparing for the future requires a differ...
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Designing the Next Generation of Content Strategy
Recorded - available as on demand webcast How to make your content work with the new marketing technology The new generation of marketing so...
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Product Information Governance Leads to Process Improvement
Governance is essential to product information and taxonomy management. Governance ensures consistency, accuracy and adherence to the brands...
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Knowledge Management in Healthcare and Life Sciences
In the age of observational outcomes, skyrocketing healthcare costs and personalized medicine, applied knowledge impacts every aspect of the...
Ebooks
Data Governance and Digital Transformation
Governance is often thought of as a boring endeavor - a tedious activity that is needed for compliance but is neither innovative nor creativ...
Ebooks
Introduction to Planning a Winning B2B Website - Mapping the Secret Life of Product Data
There may have been a day when a B2B sales organization could get away with ignoring their website. But, in an age when everyone judges thei...
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Data Governance Success - Think Big but Start Small
Recorded - available as on demand webcast Today, information is the new currency. This has changed the rules for how most companies do busin...
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The Coming Chatbot Craze (and What You Need to Do About It)
At the Opus Research (@opusresearch) Intelligent Virtual Assistant Conference in San Francisco this week, I heard from vendors, analysts, gu...
Articles
Designing an Information Management System for Your Employees
This Article originally appeared on CMSWire.com. In an ideal world, enterprise information management (EIM) systems provide every employee w...
Articles
Manage Experience Consistency ... or Chase Your Customers Away
This Article originally appeared on CMSWire.com. Consistent, relevant customer experiences don't happen by accident. They rely on setting an...
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Going Beyond Data-Driven: Are You Ready to Become an Insights-Driven Organization?
An insights-driven organization makes decisions about its customers based on data, primarily internal data. This concept goes beyond custome...
Articles
5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star
This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...
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The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer
Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...
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The Paradox of Product Standards & Brand Differentiation: Can You Have Both?
Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...
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How Metadata Runs The World
Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world. A friend sent me a...
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The future of B2B eCatalogs - Be Like Amazon
If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...
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6 Product Relationships that Increase the Cart
The proper use of product relationships can really build the sale. Recently I was shopping online for some stain for a furniture refinishing...
Articles
There's No AI Without IA
Topic: Generative AI This article originally appeared in IT Pro, published by the IEEE Computer Society. Why Artificial Intelligence Depends...
Articles
How Companies Are Benefiting from “Lite” Artificial Intelligence
This Article originally appeared in the Harvard Business Review. Artificial intelligence is hot, but also daunting. The latest advances — kn...
Articles
Raise the Bar on Customer Experience with Maturity Models
This Article first appeared on CMSWire. Gone are the days when a brand could get away with a mobile experience that's a miniaturized version...
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Training the Robots: Evolving Virtual Assistants and the Human Machine Partnership
Recorded - available as on demand webcast Turing test or no Turing test, Intelligent Virtual Assistants are here to stay. As more and more o...
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How to Train Your Robot
What do curated content, personalization and machine learning have in common? Personalization is all about giving people appropriate informa...
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Site Search: The Battle for Relevance
Recorded - available as on demand webcast Your site is under constant scrutiny by Google, and much of your content strategy is geared toward...
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B2B: To Compete in Digital, You Need to Own Your Product Information
If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...
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Cognitive Search – The Next Generation of Information Access
You no doubt have heard about cognitive computing and see the inroads that AI is making in daily life as one technology company after anothe...
Articles
Getting more from SharePoint Part 1
This Article was originally published in KMWorld Magazine and online. Using “intranet in a box” preconfigured offerings to get more from Sha...
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9 Signs of a Great Display Taxonomy
Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...
Articles
Metric-Driven Information Governance
This Article originally appeared ITProfessional Magazine. Information governance does not typically receive the needed attention and resourc...
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Predictive Analytics, AI and the Promise of Personalization
Recorded - available as on demand webcast Personalization has been the big promise for the past 15 years. CMS vendors, design agencies and c...
Articles
How AI Supports Knowledge Workers
This Article originally appeared on CMSWire. Some knowledge workers fear they are next in line to be made obsolete by artificial intelligenc...
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Semantic Tagging and Data Mining to Improve SEO
What do we mean by “semantic tagging”? Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning. Tagging ...
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You have chosen a BI tool—what’s next?
Congratulations! You just selected a business intelligence tool. This product or platform will be either a new undertaking in your company o...
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Smart Merchandising – Inspired by Artificial Intelligence
“If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many prod...
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OK so Enterprise Search is "Janky" - Now what?
Recorded - available as on demand webcast Search for the enterprise seems to have hit a wall. Bad search is the top complaint of users inter...
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Data Quality Metrics - What's your Aardvark Index?
Back in 2016 residents of a property an hour’s drive from Wichita, Kansas, were suffering through some very strange and unpredictable activi...
Articles
You Can't Ignore the Unsexy Side of Digital Transformation
This Article was originally published on CMSWire. When I hear about Digital Transformation initiatives, I think back to when people consider...
Articles
Really, Really Big Data - NASA at the Forefront of Analytics
This Article originally appeared in IT Pro, published by the IEEE Computer Society. Space is big. Really, really big. And the data involved ...
Articles
Getting Started with Cognitive Computing
This article originally appeared in KMWorld Magazine. Cognitive computing is real. It is here now, and as time goes on, it is only going to ...
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Differentiating with digital assets: which stage are you in?
Today’s shoppers are visually-influenced, and simultaneously engaging across a greater variety of touch points than ever before. Rising comp...
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Meaningful Metrics: Aligning Operational Metrics with Marketing and Customer Experience
Recorded - available as on demand webcast Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be me...
Articles
Extracting Insights from Big Data – Building a Knowledge Architecture
This Article originally appeared on CMSWire.com. Every CIO has heard about the promise of Big Data – gleaning new insights from customers, m...
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Making Intelligent Virtual Assistants a Reality
Intelligent Virtual Assistants are capturing market share rapidly. As analytics and AI technologies scale, and as some standard models begin...
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Internal Collaboration-Customer Engagement
Recorded - available as on demand webcast Engaging with customers and providing an excellent customer experience depends on several capabili...
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Building a Successful Digital Transformation Roadmap
Do you have a roadmap to guide your digital transformation? Does it lay a solid foundation for the successful transition to your vision of a...
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Understanding Virtual Agents – What's Needed to Make Them a Reality?
Recorded - available as on demand webcast Cognitive computing is tool that can be used to enable intelligent virtual assistants to perform a...
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Information Governance: Using Joy as a Metric
Our family recently came across the book The Life-Changing Magic of Tidying Up by Marie Kondo, a best-selling life-changing book about simpl...
White Papers
B2B: World-Class Customer Experience Requires World-class Product Data
The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...
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How to Improve Search Results with Auto-Classification
A very common complaint from people using content management systems is “Search doesn’t work.” Now, that’s a broad statement and probably ne...
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The Business Value of Metrics Driven Information Governance
Recorded - available as on demand webcast Governance is the glue that holds various content, knowledge and data management initiatives toget...
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Turbocharge Your SharePoint Search Engine with Auto-Classification
Recorded - available as on demand webcast Enterprise Search can be complicated, confusing and time-consuming. According to IDC, 36% of a kno...
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Office Supply Retailer Goes Endless Aisle for Digital Transformation
When an office supplies chain found that in-store sales were lagging, a series of strategic decisions were made to improve the top and botto...
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Why the Timing is Right for Knowledge Management Portals
Knowledge management portals have gone in and out of style over the years. Portals were the rage back in the early 90’s, promising the “inte...
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How to Build a SharePoint Knowledge Portal that People Love to Use
Recorded - available as on demand webcast 96% of businesses fail to unlock the full potential of their data. Traditional approaches to enter...
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Contextualizing Customer Journeys
Recorded - available as on demand webcast Journey mapping is an essential part of understanding and optimizing the customer experience at ea...
Articles
Marketing, Personalization, and AI
This Article originally appeared in KMWorld Magazine. Personalization is one incarnation of a longstanding objective that embodies the essen...
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Digital Customer Engagement
Recorded - available as on demand webcast Every organization has a different level of digital commerce maturity. Some are highly advanced in...
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Measuring Digital Marketing Maturity in a Complex Environment
As technologies evolve and processes are digitized, the marketing and customer experience function is being transformed. Whether this transf...
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Digital Marketing in the Age of Big Data
Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...
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Assessing Your Ecommerce Website – The Value of Heuristics and Logs
When EIS evaluates an ecommerce website we judge it according to a collection of heuristics. A heuristic gives us a way to compare what is c...
Articles
A Primer on Cognitive Computing
This Article originally appeared in KMWorld Magazine. According to technology publisher Tech Target[i], “Cognitive computing is “the simulat...
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Master Data Management: Data Quality Supports Achievement of Business Goals
Sometimes a business problem that sounds simple to solve turns out to be a major challenge. For example, getting a count of a company’s cust...
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Intelligent Agents, Cognitive Computing and Artificial Intelligence
While predictions are difficult to make, especially about the future, there is no doubt that technical capabilities in the field of making c...
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Cluster Analysis in Big Data Mining Explained - Without the Math
So we’ve all heard the term “big data” by this point - lots and lots of data coming from many sources, some of them disparate, most of them ...
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Building a Digital Transformation Roadmap
Recorded - available as on demand webcast Building a digital transformation roadmap requires a clear vision for where your digital business ...
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Launching a Master Data Management Program: Eight Key Steps in the Journey
To maximize your customer's experience, a 360-degree view must be compiled from customer data that touches every part of your organization. ...
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Agile Taxonomy Development - an Oxymoron?
Product Taxonomies, on the whole, are iterative in nature. If your company starts selling products it's never sold before, you might need to...
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MDM - The Key to Successful Customer Experience Management
Recorded - available as on demand webcast Providing the best possible customer experience and streamlining the buying process with relevant,...
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Navigating the Marketing Technology Landscape
Recorded - available as on demand webcast What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you bui...
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Product Information is the Key to Winning the Customer Experience Race
Recorded - available as on demand webcast In today’s competitive online retail marketplace, winning is defined by a retailer’s ability to di...
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Does your site present search results effectively, or make visitors flee?
After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...
Articles
Connecting the Pieces of Your Marketing Cloud
This Article first appeared in CMSWire. Marketing clouds are trying to achieve convergence among all of the digital marketing elements. But ...
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Boosting your search results: White Hat or Black Hat?
Given that few people go beyond the first page or two of search results, most organizations find that the incentive is high for using every ...
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Why Information Taxonomy Must Represent the Landscape of the Business
"Master Data, enterprise architecture and digital transformation begin with a conceptual view of the enterprise." In the online world, a gre...
Optimize Search to Enhance the Digital Customer Experience
From an ecommerce perspective, search is an essential ingredient in the digital marketing formula for attracting visitors and converting the...
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How to Use Site Search to Drive Conversions and Create Customers
Recorded - available as on demand webcast If you have not optimized site search on your digital commerce site, you are losing money. Accordi...
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Site Search - A Digital Commerce Secret Weapon
Site search is an often-overlooked weapon in the digital arsenal available to Internet retailers. However, site search is becoming a much hi...
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Customer Experience Analytics - Developing a Customer Analytics Roadmap
Recorded - available as on demand webcast Analytics can tell us a great deal about how your customers are responding to messaging, how they ...
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Using Business Analytics to Drive Higher ROI and Organizational Change
Recorded - available as on demand webcast Analytics is particularly challenging because the specialized nature of tools and approaches make ...
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Making Sense of Marketing Technology – A World of Confusion and Complexity
Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...
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Metrics for Measuring the Customer Experience and Digital Marketing Success
Recorded - available as on demand webcast One area that is receiving an inordinate amount of attention and resourcing is that which drives m...
Articles
Analytics, Machine Learning, and the Internet of Things
This Articles originally appeared in ITProfessional Magazine, Jan/Feb 2015. Our increasingly connected world, combined with low-cost sensors...
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Mining Business Insights with Big Data Analytics and the Internet of Things
Recorded - available as on demand webcast With the Internet of Things, distributed intelligence will allow for automated replenishment which...
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The Business Potential of Machine Learning and Cognitive Computing
Recorded - available as on demand webcast As programs and devices get smarter, special purpose applications will become more adaptable and s...
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Leveraging Data Analytics to Drive Growth and Innovation
Analytics is undergoing a revolution in tools, technologies, applications and adoption. The industry is rapidly evolving and organizations a...
Articles
Putting the Context in Mobile Content and E-Commerce
This article was originally published on CMSWire. Mobile is a lifestyle, not a channel. So the value of mobile devices will emerge most stro...
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Four Reasons to Avoid Concatenated Labels in Your Taxonomies
Here’s a short piece of advice for the practicing taxonomists out there: Try to avoid concatenated labels. Concatenated labels are those cat...
Ebooks
Applying Science to the Art of Digital Merchandising
Winning in today’s competitive retail marketplace is defined by the ability to truly differentiate the digital experience at all touch point...
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Aggregate Content: Why You Need to Have It
In today’s world of content and data coming from multiple sources and in multiple formats, the idea of aggregate content is one of much disc...
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Searchandising - Making the Customer Feel Special Every Time She Searches
In today’s highly competitive and ubiquitous ecommerce environment, offering a fresh and personalized experience is more critical than ever....
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Making it Personal: Strategies for Creating Meaningful Customer Interactions
Relevant, personalized content can significantly improve outcomes and improve revenue—some organizations have reported uplift of 70% for pro...
White Papers
Knowledge is Power: Context-Driven Digital Transformation
There was a time when digital transformation was considered a strategic vision for how organizations evolve from a traditional model of cust...
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Mining Big Data: An Overview
“Big Data” has become one of the hottest topics in both information science and corporate settings alike. As the internet and its amount of ...
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Data Hygiene - the Unsexy but Necessary First Step Toward Omnichannel Success
An article in the Harvard Business Review online entitled “Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)” addressed co...
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Maximize Your Ecommerce Search Box With Autocomplete and Autosuggest
Many of today’s ecommerce platforms offer the ability to create and curate search suggestions using type-ahead lists within the search box. ...
Six Critical Success Factors for SharePoint Enterprise Content Management (ECM) Implementations
In many organizations SharePoint is the Enterprise Content Management (ECM) system of choice. Success requires framing a consistent enterpri...
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Prioritizing Enterprise Content Programs: Where to Begin?
I just returned from a working session with a large retail client, during which we discussed ways to begin the next phase of their content s...
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The “Knowledge Quotient” – How Leading Enterprises Are Getting Greater Value from Information Assets
IDC’s research report on knowledge workers and information findability is often quoted when people are trying to build the business case for...
Articles
The Digital Transformation: Staying Competitive
It’s easy to argue that today’s information technologies accelerate the speed at which enterprises make decisions, process information, and ...
Articles
Information Architecture: The Engine that Drives Retail
This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...
Articles
Mobile Commerce: A Broader Perspective
This Article was originally published in IT Professional. “Software is eating the world” is a famous quote from investor and software engine...
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Master Data Management and Enterprise Taxonomies - A Common Vision
Building shared understanding and a common vision is part of the process. One of our enterprise customers is a large retail organization tha...
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Proving that your content makes a difference
Last year a client asked us to integrate web analytics into their Intelligent Assistant to measure how much it was being used. The request c...
Articles
Big Data and Predictive Analytics: What’s New?
This article originally appeared in IT Professional. There’s a lot of noise and nonsense about so-called big data, especially about its role...
Articles
Profiting from the Next Level of Knowledge Management (KMWorld)
This article originally appeared in KMWorld Magazine. Pragmatic Steps to Deploying Next-Generation, Search-Based Applications Called “Intell...
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The Top 4 Key Concepts Driving Digital Transformation
Organizations from large enterprises to one-man shops are in the midst of a digital transformation. Some gladly embrace the change. Others r...
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Field Service Collaboration – Closing the Loop
Much has been done to advance the efficiency and effectiveness of field service delivery – smarter parts inventory management, intelligent r...
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Task-Level and Topic-Level Content Unlock New Levels of Productivity
Creating clear, concise service procedures is the first step toward driving consistent service technician performance. After all, how can we...
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Designing Taxonomies for Mobile
Whether your mobile development strategy includes native apps, hybrid applications or mobile optimized websites, the bottom line in mobile d...
White Papers
Consumer-Focused Digital Agility
There are four key agility levers that drive more engaging and profitable relationships with consumers. Businesses have the opportunities to...
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How to Increase Field Service Performance by Reducing Variability
If the name Garrison Keillor rings a bell, you know that in Lake Wobegon, “all the children are above average.” “We just want you to be aver...
Articles
Predictive Analytics for Insurance - Part 1: What’s Truly New for the Industry?
There’s a lot of noise and nonsense about so-called Big Data, especially about its role in the new and exciting field of “predictive analyti...
Articles
Predictive Analytics for Insurance Part 2: Classes of Application and Tools for Competitive Advantage
In part one of this two-part series, we discussed what was new about analytics. The insurance industry has been using analytics in various p...
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The Problem with Big Data is Context - Information Architecture Makes the Difference
The story of the blind men and the elephant illustrates how a limited perspective can lead to erroneous conclusions. Big Data can create the...
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Intelligent Virtual Assistants Are Search-Based Applications
"Intelligent assistants recognize what users are looking for; and provide precise and relevant answers." How do you go from the search syste...
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Upping Your Findability Game
We often think of search results as a list of links to documents or webpages. The more precise and relevant the better. But that’s not reall...
Articles
Customer Analytics – Measuring and Evolving the Customer Experience - Part 2
In part one of this series, we discussed the complexity of customer processes and interactions that result from the complexities of internal...
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6 Ways To Improve The Value Of Existing Content
We all like to believe that knowledge is important, and possibly even accurate as well. Once that knowledge is documented, however, its valu...
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Using CRANIUM for Empirical Testing
How do you know your work is any good? And I mean, really know? (This is the second post in my Heuristics and Empirics series. You can find ...
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What is Semantic Search?
Semantics is the study of meaning. So a semantic search is one which “seeks to improve search accuracy by understanding searcher intent and ...
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Heuristics and Empirics, Natural Frenemies
A simple question -- How do you know when you’re right? – led me down a long and treacherous path of self-discovery. The truth is that it is...
Articles
Customer Analytics – Measuring and Evolving the Customer Experience - Part I
In part one of this two part series on customer experience and analytics for financial companies, we’ll explore the nature of the customer j...
Articles
Information Architecture – What It Takes to Succeed
Intranet solutions that delight users require the right information architecture (IA): taxonomy, metadata, and navigation design. They also ...
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DITA – Are You Paying Attention?
Look up ‘DITA’ in the Acronym Dictionary and you’ll find 6 different definitions. Even knowing what the letters stand for (*) doesn’t put us...
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Why Enterprise Information Architecture Matters
My initial title for this was “Why Enterprise Integration Matters”. This seems like an obvious statement. Of course it matters. It’s like sa...
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Mobilizing for Digital Asset Management Projects – Specifically the Metadata
Digital Asset Management has a particular meaning with regard to classes of technology. The term usually refers to the management of rich me...
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It’s In There – When Do You Need an Information Architect?
I was in a meeting with a client discussing the approach to Information Architecture – how to develop scenarios and use cases for a target a...
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Information Strategy - The Kitchen Analogy
I've always been fascinated by how challenging it can be to make analogies between digital content strategies and the "real world." We organ...
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On the Road out of Metadata Chaos Toward Maturity: Strategic Listening
Cloud applications development, NoSQL database environments, and hybrid platforms, such as MongoDB, treat metadata as data encoded in script...
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Building A Taxonomy For A Quotations Reference Application
Hachette Book Group has a mobile app for Bartlett's Familiar Quotations, one of the world's most recognized classic reference books. This pr...
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Organizational Structure and Your Taxonomy: Where Does it Go?
Should departmental or organizational structures be managed as a taxonomy? While there are advantages and limitations to organizational stru...
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Cross Industry Trends in Information Management and Information Architecture
The single most prevalent factor in business across sectors is the increasing speed of knowledge and information processes. The difference b...
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Content Strategy, Content Organization and Post Merger Integration
In the Boston Consulting Group’s (BCG) Perspectives e-alert for August there is some interesting analysis/insight on Post Merger Integration...
Articles
Keeping SharePoint from Becoming an Information Shantytown
SharePoint is a near-ubiquitous platform for content and document management. In order to get the most from the platform, it's important to ...
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Ten Common Mistakes Companies Make When Developing a Taxonomy
Taxonomy development might seem like a straightforward case of setting up categories for products or services, but in fact it is more comple...
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Should you Manage your Product Information Taxonomy In a TMS or a PIM System?
It’s a very open question … as they always are … and it depends on the weighting of some of the considerations we’ll look at below. We’re wo...
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Making the Case: Explaining Taxonomy to Business People
For many information science professionals, it’s easy to become accustomed to common problems and their attendant solutions as basic or obvi...
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Google Knowledge Graph and Taxonomy - It's in There
Google has just announced the Google Knowledge Graph (GKG). Check out a video about Google Knowledge Graph here. According to Google, this i...
Articles
KMWorld Whitepaper: Intelligent Search—Making the Most of Metadata
Search is a conversation. If you ask me a question and I don’t understand, I can ask you for more information. With time you learn more abou...
Articles
Transforming Information into Knowledge, Part III
Keeping up with a fast paced dynamic business is challenging if not impossible for most IT organizations. Fortunately, there are ways to imp...
Articles
Transforming Information into Knowledge, Part I
Business changes faster than technology can support. That is just a fact of a CIO’s life. But there are ways to improve organizational agili...
Articles
Transforming Information Into Knowledge, Part II
In part one of this series, I explored how effective access to and, integration of, information enables businesses to receive more value fro...
Articles
Leveraging Industry Standards to Create a Compelling Web Presence
The nice thing about standards is that there are so many to choose from. They're valuable and are used throughout the web development proces...
Articles
How To Contain Your Marketing Assets Costs
Marketers need to organize, manage, and repurpose marketing assets in order to control costs, maximize brand impact, and minimize cycle time...
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Where is DAM in Your Organization?
As the cost of creating and managing digital assets drops, organizations are finding that many different business processes are seeking to i...
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Avoiding Metadata Chaos, Part 2: Integrating Enterprise Metadata and Taxonomies
This is a continuation of a previous post: What You Need to Know to End Information Chaos. Business makes extensive use of taxonomy and meta...
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What You Need to Know to End Information Chaos (Part 1)
Clients I work with struggle with many issues. Among these, two often rise to the top. How do we show the impact of metadata on our business...
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Reality of Healthcare Digitization: the Practical versus the Possible
Healthcare information technology is undergoing enormous changes with broad consumer impact. One major area of innovation is mobile healthca...
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Five Reasons Why Records Managers Need to Care about Content Management
How can you tell the difference between an introverted records manager and an extroverted records manager? The extrovert stares at your shoe...
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Content Choreography - The Art of Dynamic Web Content
What is content choreography? Here's a little background on the term and what we mean by it. A major global high tech company engaged EIS to...
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Why Taxonomy is Critical to Master Data Management (MDM)
Organizations are paying more and more attention to Master Data Management (MDM). MDM comprises a set of processes and tools that consistent...
Articles
Is IBM Watson Technology Practical for the Enterprise?
This Articles was published online at Baseline Magazine on May 3, 2011. IBM’s Jeopardy-playing Watson computer has been hailed as a technolo...
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Information Uniqueness and Improving the Retail Customer Experience
Selling online is dependent upon information. Without information for the customer to process it is essentially impossible to sell online. I...
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First Know your Pain Points - Oracle PDQ Methodology for Management of your Product Data
In this blog post I’m going to talk about a couple of the likely pain points in your product master data world –places where your product da...
Blog
Oracle PDQ: Data Quality, Analysis & Cleansing for Management & Integration
We’re several months into a large project implementing Oracle PDQ (Product Data Quality) for a major online retailer. This is the first of w...
Articles
Developing a Content Maintenance and Governance Strategy
Governance is not a simple process of writing up some plans and policies. Operationalizing governance requires the correct structures and wo...
Articles
Making the Business Case for Taxonomy
The most important issues to business today include information overload, integration challenges, improved efficiency, adaptability to compe...
Blog
Taxonomy in Information Archaeology
Clink, clink went two halves of a Japanese rifle shell case on my researcher's desk at the National Archives and Records Administration faci...
Blog
Taxonomists and Usability Experts: Learning from Each Other
Taxonomists never work in isolation: they collaborate with subject matter experts, content managers, systems integrators, information archit...
Blog
Metadata Management Strategies for Marketing Based DAM
After a decision has been made to invest into DAM or MRM solutions and the system has been introduced, one of the realizations that many mar...
Articles
State of the Industry: Transactional Content Management
Content management systems often are deployed within a single department (such as legal or marketing) and therefore are implemented with a f...
Articles
Tips for Keyword Research
As an organization, it’s vitally important to our success that we have an understanding of the language being used by our target audiences w...
Blog
Naming Conventions for Digital Assets: How much is too much?
Digital assets come in a seemingly limitless variety of flavors. Some intrinsic metadata comes along for the ride with particular formats, b...
Blog
Audience Modeling For Taxonomy Development
Regardless of whether you're designing front-end interface functionality or crafting an information architecture that serves as the clothes ...
Blog
Taxonomy and Records Management
Taxonomies, as hierarchical vocabulary structures, clearly define relationships between words and concepts. If a taxonomy is implemented and...
How We Help You Make Your Data Work Harder
At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.
