Consumer Reports (CR) did not have a single authoritative way of organizing information across the organization. As a result, content was note easily accessible or organized in a way that was intuitive for users to find or content managers to handle. CR was managing their websites with a series of manual processes that a taxonomy could easily mitigate and enable them to dynamically generate content and websites. The then current navigation of CR’s website was cumbersome.
The E&A Team created new efficiencies that to encouraged the reuse of content and information across Consumer Reports Online. The team implemented a taxonomy and related metadata schema that ensured consistent naming conventions across all CR repositories. They als identified the related processes, roles & responsibilities and governance to support a taxonomy infrastructure.
The client realized that they could not just implement a taxonomy but had to consider the associated roles, responsibilities, process, technology, governance and change management dependencies. Additionally, the client realized that if they were going to look at their search and taxonomy, there were also dependencies on navigation and website layout. With the work that was completed, they were able to meet their goals.