Solution

EIS conducted competitive analysis & benchmarking of site functionality to inform taxonomy & attribution schema and website redesign. Our team redesigned a Primary Display Hierarchy (by Category) and created an Alternate Display Category (by Industry) to support customer navigation & product findability.

We performed user navigation testing to evaluate strength of current state and proposed future state primary hierarchy design. Finally, working closely with the client's team, we streamlined product data management processes by restructuring & optimizing product attribution schema to support attribute inheritance and navigation facets.

Results

EIS performed a comparison of competitor product data functionalities and provided an overview and definitions for key data entities and data model consideration. This helped business sponsors understand the value and context of recommended data model changes so they could prioritize & gain buy-in from IT teams. 

Efficiencies and user experience improvements were impacted by these accomplishments:

• Primary hierarchy redesigned from fixed, 3-level model to variable-depth model to expose buried product categories and increase accuracy of customer navigation.
• 99.99% of products classified to redesigned primary taxonomy.
• 75% Reduction in attributes achieved by normalizing & merging duplicative values.
• Style guidelines and recommendations delivered to support sustainable, accurate product data creation and data fill operations.