How a GlobalPharma Leader Transformed Its DigitalAsset Ecosystem

A global biopharma company with over 80 brands in more than 50 markets struggled with an unorganized library of digital assets, including sales materials, training modules, and promotional content. This led to duplicated efforts, long time-to-market, and millions in unnecessary production costs. The lack of a shared language and disconnected systems further hindered collaboration and compliance.

The company partnered with Earley Information Science (EIS) to develop a comprehensive global taxonomy that structured content across all markets. The taxonomy was embedded across digital asset libraries, marketing tools, and search systems, ensuring better organization, accessibility, and compliance. EIS also coordinated translations into multiple languages and implemented governance structures for scalability.

The implementation of the new taxonomy and digital asset management system led to significant improvements across the organization. A centralized digital asset library was launched across 40+ countries, with over 5,000 assets tagged, indexed, and made easily searchable. More than 1,100 users in the U.S. gained access to approved global content, which accelerated campaign creation and reduced compliance risks. The federated search system was overhauled to support guided navigation, faceted browsing, and advanced filtering. As a result, the company saved an estimated $9.1 million globally, with the U.S. market exceeding its cost-savings target for the year. Content reuse increased, and time-to-market was reduced, transforming an unmanageable content sprawl into a streamlined, efficient system.