DemandGenReport published an article "5 Easy Tips For Implementing AI Into Your Marketing Mix" based an interview with Seth Earley on June 17,2020 including this quote:
“The ontology really is the key to defining all of that data and defining all of that information,” Earley explained. “It becomes a reference point because AI doesn't know what products you have, it doesn't know what your solutions are. It doesn't know what's important to your customers.”