Generative AI Impact on Search Engines: OpenAI SearchGPT

Explore the evolution of traditional search engines as generative AI reshapes how information is retrieved and presented. This article dives into OpenAI's SearchGPT, examining how tools like retrieval-augmented generation (RAG) and custom knowledge models create a more contextually aware and dynamic search experience. Discover how this new approach meets rising expectations for accuracy and personalization in digital content.

Read more on VKTR: The Impact of Generative AI on Traditional Search Engines.

 

Meet the Author
Seth Earley

Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.