Explore the evolution of traditional search engines as generative AI reshapes how information is retrieved and presented. This article dives into OpenAI's SearchGPT, examining how tools like retrieval-augmented generation (RAG) and custom knowledge models create a more contextually aware and dynamic search experience. Discover how this new approach meets rising expectations for accuracy and personalization in digital content.
Read more on VKTR: The Impact of Generative AI on Traditional Search Engines.