To maximize your customer's experience, a 360-degree view must be compiled from customer data that touches every part of your organization. This can only be achieved when data silos are integrated, duplicate data is reconciled, bad data is eliminated and data governance is established. This is accomplished with a Master Data Management (MDM) solution that maps customer data to a single version of the truth and ensures data quality and validity are maintained as your business expands and evolves. How do you get started? In this white paper we walk through the eight steps of the journey.