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What Executives Need to Know About Knowledge Management, Large Language Models and Generative AI

This article originally appeared in the Journal of Applied Marketing Analytics. Abstract This paper discusses the opportunities and risks pr...

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 What Executives Need to Know About Knowledge Management, Large Language Models and Generative AI

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What Executives Need to Know About Knowledge Management, Large Language Models and Generative AI

This article originally appeared in the Journal of Applied Marketing Analytics. Abstract This paper discusses the opportunities and risks pr...

What Executives Need to Know About Knowledge Management, Large Language Models and Generative AI

As organizations cautiously explore Generative AI, particularly LLM-powered tools like ChatGPT, many are balancing the potential benefits wi...

Communication and Collaboration Between CDO and CMO

This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...

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