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Articles
Is My AI Lying to Me? Ensure Accuracy with Retrieval-Augmented Generation
Dive into how Retrieval-Augmented Generation (RAG) is changing the game for generative AI, reducing errors, and boosting accuracy. This arti...
Articles
Future of Search: How Generative Engine Optimization Is Transforming Digital Marketing and SEO
Discover how generative AI is reshaping the future of digital marketing and SEO in our latest article. Explore the evolution of search engin...
Articles
Embracing Generative Engine Optimization (GEO): A Strategic Guide for Digital Marketers and Business Leaders
"Embracing Generative Engine Optimization (GEO): A Strategic Guide for Digital Marketers and Business Leaders" explores how businesses can a...
Articles
The Impact of Generative AI on E-Commerce Search
This article will explore the impact of artificial intelligence (AI) and Generative AI (GenAI) on e-commerce search and product discovery. A...
Articles
The Impact of Generative AI on Traditional Search Engines: A Deep Dive Into OpenAI’s SearchGPT
Explore the evolution of traditional search engines as generative AI reshapes how information is retrieved and presented. This article dives...
Articles
What Executives Need to Know About Knowledge Management, Large Language Models and Generative AI
As organizations cautiously explore Generative AI, particularly LLM-powered tools like ChatGPT, many are balancing the potential benefits wi...
Articles
Meaning to Data: Knowledge Graphs, Vector Databases, and Ontologies
There is No Free Lunch – The Perennial Problem of Information Curation Over the past few decades, organizations have been struggling with ca...
Articles
Digital Transformation, Corporate Data and Gen AI: LLMs and the Challenge of Retrieval
A major goal of any digital transformation is to digitize or improve digitized processes to speed information flows. Gen AI has the potentia...
Articles
Ignore AI Fearmongering and Start by Improving Data Quality
Organizations should use LLMs and Gen AI to fix their data for AI-powered transformation. This is how. I recently attended a webinar deliver...
Articles
Unlocking Gen AI’s Potential by Strengthening Data and Organizational Readiness
In this report published in Harvard Business Review Analytic Services, the full spectrum of AI readiness is covered. Through interviews with...
Articles
Use Knowledge Graphs to Improve Experiences Throughout the Customer Journey
AI projects are increasingly running into a brick wall when it comes to getting meaningful, measurable results. The best way to measure impa...
Articles
The Critical Role of Enterprise Data in Generative AI
A huge number of Gen AI-based tools and applications have flooded the market. Some of these applications are clever and creative but they ar...
Articles
Five Myths About Artificial Intelligence
Know your science fact from science fiction. Artificial Intelligence (AI) is all the rage—from self-driving cars and Siri personal assistant...
Articles
What Executives Need to Know about Retrieval Augmented Generation
Topic: Generative AI This article originally appeared in KMWorld. Organizations are taking a cautious approach to Generative AI – the Large ...
Blog
Articles
The Critical Role of Content Architecture in Generative AI
Topic: Generative AI This article was featured in the Association for Intelligent Information Management (AIIM). What Is Generative AI? Gene...
Articles
Accelerating Data and Analytics Capabilities Age of Generative AI: How Governance Is a Key Enabler
Topic: Generative AI This article originally appeared in Enterprise Viewpoint. The underlying principles of Artificial Intelligence have bee...
Articles
How to Successfully Test and Deploy a ChatGPT-Type of Application
Organizations are taking a cautious approach to Generative AI — the Large Language Model (LLM) powered ChatGPT-like applications that have b...
Articles
Making the Best of AI – What Executives Need to Know
Topic: Generative AI This article originally appeared on CXO Outlook. Beginning the journey with the right preparation will lead to success ...
Articles
Removing Friction from Information Flows: Vital for a Successful Digital Transformation
A critical step in digital transformation is to enable the free flow of information throughout the enterprise. But various forms of friction...
Articles
Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs
Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it is...
Articles
The Coming Tsunami of Need — Knowledge Management for Artificial Intelligence
Knowledge management has had a bad rap. For the past few decades, it has gone through cycles of popularity after being introduced in the ear...
Articles
Verizon’s Digital CX Transformation: 6 Fails (and Fixes) for One Customer
I have been trying to upgrade my iPhone for the past two months. You would think that would be simple — I would log into my account that I h...
Articles
Large Scale Digital Transformations — What to Do When the CEO Says “Just Make It Work”
A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing co...
Articles
How Personalized Customer Experience Leads to Competitive Advantage
When you consider how customers interact with organizations these days, it quickly becomes apparent that much of that interaction is through...
Articles
Personalization - 3 Ways to Use Data to Guide Decisions
Personalization comes in multiple shapes and forms, many of which businesses can put to effective use. But they shouldn't make the mistake o...
Articles
10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation
Is AI driving digital transformation? Or is digital transformation driving the adoption of AI? Are they synergistic, or just getting in the ...
Articles
Five Ways that Artificial Intelligence (AI) and Analytics Improve Customer Experience(CX) and Employee Experience (EX)
This article by Seth Earley originally appeared on CXBuzz. Quick Summary Research has shown that better engaged employees provide a better e...
Articles
3 Product Data Taxonomy Tips to Improve Your eCommerce
Taxonomy is a key part of the navigation that aids customers in finding the product they are looking to research or buy. There are different...
Articles
The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes
Quick Summary Too often, digital transformations have an unintended consequence of fragmenting knowledge rather than consolidating it. This ...
Articles
5 core principles for successful AI/human partnerships
AI works best when humans are in the loop. Knowledge communities can provide a robust flow of information that supports and continuously ref...
Articles
5 Misconceptions About Data and AI Projects
This article by Seth Earley was originally published on MDM.COM. Machine learning and AI programs run on data. The quality and reliability o...
Articles
ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact
Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most e...
Articles
The digital mandate for manufacturers—4 critical success factors
This Article by Seth Earley was originally published on SmartIndustry. Manufacturing 4.0 is exciting stuff, promising great value, but we mu...
Articles
How to Tackle Complex Product Configuration Documentation Challenges with Component Content
This Article originally appeared on MDM.com on February 8, 2021. Any distribution organization that sells a solution with many options, comp...
Articles
Up Your Customer Experience Game By Leveraging Your Product Data
This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...
Articles
How HR Can Up Their Tech Prowess
This Article originally appeared on Reworked on March 1, 2021. Human resources doesn’t always have a say when it comes to technology initiat...
Articles
Digital Transformation and the Role of the Customer Data Platform (CDP)
Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology th...
Articles
Digital Marketing: AI Enables Expanded Roles for Marketers
This article originally appeared on The European Business Review on January 21, 2021 Successful marketing depends on delivering the appropri...
Articles
What Is a Customer Data Platform (CDP), and How Can It Improve Customer Service Performance?
This Article originally appeared on Customer Contact Advisor on January 22, 2021. We’ve all been there: waiting for a support rep and provid...
Articles
AI Makes Sales More Efficient, But Only If Your Data House Is in Order
This Article was originally published on CustomerThink. Aligning AI’s capability with your sales team Artificial intelligence has the potent...
Articles
Why Some Marketers Are Leery of Analytics
CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley: “Lack of the digital machinery that e...
Articles
Beware These Common Digital Transformation Pitfalls
This Article originally appeared on CMSWire. Everyone has digital transformation on their radar, but its meaning has been lost in the midst ...
Articles
5 Things You Need To Know To Create A Highly Successful E-Commerce Business
This Authority Magazine interview with Seth Earley was published on November 13, 2020: 5 Things You Need To Know To Create A Highly Successf...
Articles
How to Fix Broken Digital Transformations: “Acts of Heroics” is Not a Viable Customer Experience Strategy
This Article was originally published on CustomerThink. Quick Summary Frequently transformations seek to address end to end value chains. Th...
Articles
The Secret To Making Digital Transformations Work: It’s the Data
This article was originally published on CEOWORLD magazine. Every CEO has been through or has planned more than one “digital transformation”...
Articles
AI Has Failed To Deliver On Its Promises
Podcast: The Fourth Industrial Revolution interviewed Seth Earley for its episode "AI Has Failed To Deliver On Its Promises" published on Se...
Articles
How your organization can become AI powered
This Article originally appeared on ClickZ. I have spent more than 25 years researching and implementing AI technologies — from the days of ...
Articles
THE FUTURE OF AI-POWERED HR
Artificial Intelligences (AI) for HR is still in its early stages, but it can provide new efficiencies and greater effectiveness around the ...
Articles
Ontology: The Key to Unlocking the Power of AI
We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each em...
Articles
Using Artificial Intelligence To Improve Recruiting
This Article originally appeared in HR.com on June 17, 2020. Hiring has much in common with selling. We want to find the ideal person to sel...
Articles
Harness the Power of AI
inBusinessGreaterPheonix printed an excerpt from Seth Earley's book, "The AI-Powered Enterprise" as an Articles titled Harness the Power of ...
Articles
Exploring AI? Plan, understand and control
Human Resource Executive published an Articles "Exploring AI? Plan, understand and control" on May 2,2020 including this with a quote from S...
Articles
The Essential Role Of HR In Building Effective Intranet Systems
This Article was originally published on HR.com. PCL Construction is a family of companies that build massive projects like bridges, office ...
Articles
Importance of AI in the business quest for data-driven operations
TechTarget SearchEnterpriseAI published an Articles "Importance of AI in the business quest for data-driven operations" on April 28,2020 inc...
Articles
5 AI risks businesses must confront and how to address them
TechTarget SearchEnterpriseAI published an Articles "5 AI risks businesses must confront and how to address them" on April 28,2020 including...
Articles
Is Your Data Infrastructure Ready for AI?
This Article was published in Harvard Business Review. Every big company now manages a proliferation of sites, apps, and technology systems ...
Articles
AI Hot Spots: Where Is Artificial Intelligence Heading Now?
Information Week published the Articles "AI Hot Spots: Where Is Artificial Intelligence Heading Now?" on March 9, 2020 with several quotes f...
Articles
Pandemic provides opportunity to strengthen enterprises' tech infrastructure
This article was originally published in Analytics Magazine on April 10, 2020. The pandemic will lead to a recession. In a recession, compan...
Articles
Improving the Digital Experience: 6 Steps to Create a High-Fidelity Journey Map
This Article originally appeared in CustomerThink. In customer experience, the most difficult challenge is the gap between desire and execut...
Articles
8 Reasons AI Projects Fail
The Enterprisers Project, a community helping CIOs and IT leaders solve problems, published the Articles "8 Reasons AI Projects Fail" on Mar...
Articles
The Architectural Imperative for AI-Powered E-Commerce
This Article originally appeared in E-Commerce Times. We've been promised, repeatedly, that artificial intelligence would revolutionize e-co...
Articles
Will Your Company Make It Into the AI-Powered Future?
This Article originally appeared on TDWI Upside. We know how we want our companies to work. Enterprises ought to be customer-focused, respon...
Articles
Harnessing the Power of AI for the Enterprise: Q&A with Seth Earley
Big Data Quarterly interviewed Seth Earley about ontologies, which is a central theme to his book "The AI-Powered Enterprise," for an articl...
Articles
Communication and Collaboration Between CDO and CMO
This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...
Articles
The Role of a Customer Data Platform
CDPs are increasingly essential to integrated digital marketing programs. Deploying these technologies reveals gaps and challenges throughou...
Articles
The Problem of Personalization: AI-Driven Analytics at Scale
This Article originally appeared in the November/December 2017 issue of IT Pro, published by the IEEE Computer Society. Despite all the inve...
Articles
The Problem with AI
This Article originally appeared in the July/August 2017 issue of IT Pro, published by the IEEE Computer Society. Most of the work that data...
Articles
The Role of the Chief Data Officer - Managing Expectations
This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...
Articles
Wordmap Makes Taxonomy Creation Simple
One of the challenges of the information age is helping people find things. There are many ways to do this, but they all boil down to improv...
Articles
Getting Your Data House in Order
This Article originally appeared in ITProfessional Magazine. "In the last issue of IT Professional, I discussed the role of the chief data o...
Articles
AI-Driven Enterprise Search Is Closer Than You Think
One of the biggest challenges of bringing artificial intelligence (AI) into enterprise search is simply getting it in the door. The people b...
Articles
What it Takes to Deliver Successful AI-Driven Search
Artificial intelligence (AI) promises to deliver enterprises higher efficiency, increased accuracy and greater utilization of corporate info...
Articles
How AI-Driven Search Could Bring Us Closer to the Intelligent Workplace
Artificial intelligence (AI) isn't a new magic concept. AI has been kicking around for a while now, though many associate the concept with A...
Articles
Data Virtualization and Digital Agility
This Article originally appeared in ITProfessional Magazine. "Data lakes” has become the new buzzword for organizations dealing with never-e...
Articles
Designing an Information Management System for Your Employees
This Article originally appeared on CMSWire.com. In an ideal world, enterprise information management (EIM) systems provide every employee w...
Articles
Manage Experience Consistency ... or Chase Your Customers Away
This Article originally appeared on CMSWire.com. Consistent, relevant customer experiences don't happen by accident. They rely on setting an...
Articles
5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star
This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...
Articles
There's No AI Without IA
Topic: Generative AI This article originally appeared in IT Pro, published by the IEEE Computer Society. Why Artificial Intelligence Depends...
Articles
How Companies Are Benefiting from “Lite” Artificial Intelligence
This Article originally appeared in the Harvard Business Review. Artificial intelligence is hot, but also daunting. The latest advances — kn...
Articles
Raise the Bar on Customer Experience with Maturity Models
This Article first appeared on CMSWire. Gone are the days when a brand could get away with a mobile experience that's a miniaturized version...
Articles
Getting more from SharePoint Part 1
This Article was originally published in KMWorld Magazine and online. Using “intranet in a box” preconfigured offerings to get more from Sha...
Articles
Metric-Driven Information Governance
This Article originally appeared ITProfessional Magazine. Information governance does not typically receive the needed attention and resourc...
Articles
How AI Supports Knowledge Workers
This Article originally appeared on CMSWire. Some knowledge workers fear they are next in line to be made obsolete by artificial intelligenc...
Articles
You Can't Ignore the Unsexy Side of Digital Transformation
This Article was originally published on CMSWire. When I hear about Digital Transformation initiatives, I think back to when people consider...
Articles
Really, Really Big Data - NASA at the Forefront of Analytics
This Article originally appeared in IT Pro, published by the IEEE Computer Society. Space is big. Really, really big. And the data involved ...
Articles
Getting Started with Cognitive Computing
This article originally appeared in KMWorld Magazine. Cognitive computing is real. It is here now, and as time goes on, it is only going to ...
Articles
Extracting Insights from Big Data – Building a Knowledge Architecture
This Article originally appeared on CMSWire.com. Every CIO has heard about the promise of Big Data – gleaning new insights from customers, m...
Articles
Marketing, Personalization, and AI
This Article originally appeared in KMWorld Magazine. Personalization is one incarnation of a longstanding objective that embodies the essen...
Articles
A Primer on Cognitive Computing
This Article originally appeared in KMWorld Magazine. According to technology publisher Tech Target[i], “Cognitive computing is “the simulat...
Articles
Connecting the Pieces of Your Marketing Cloud
This Article first appeared in CMSWire. Marketing clouds are trying to achieve convergence among all of the digital marketing elements. But ...
Articles
Analytics, Machine Learning, and the Internet of Things
This Articles originally appeared in ITProfessional Magazine, Jan/Feb 2015. Our increasingly connected world, combined with low-cost sensors...
Articles
Putting the Context in Mobile Content and E-Commerce
This article was originally published on CMSWire. Mobile is a lifestyle, not a channel. So the value of mobile devices will emerge most stro...
Articles
The Digital Transformation: Staying Competitive
It’s easy to argue that today’s information technologies accelerate the speed at which enterprises make decisions, process information, and ...
Articles
Information Architecture: The Engine that Drives Retail
This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...
Articles
Mobile Commerce: A Broader Perspective
This Article was originally published in IT Professional. “Software is eating the world” is a famous quote from investor and software engine...
Articles
Big Data and Predictive Analytics: What’s New?
This article originally appeared in IT Professional. There’s a lot of noise and nonsense about so-called big data, especially about its role...
Articles
Profiting from the Next Level of Knowledge Management (KMWorld)
This article originally appeared in KMWorld Magazine. Pragmatic Steps to Deploying Next-Generation, Search-Based Applications Called “Intell...
Articles
Predictive Analytics for Insurance - Part 1: What’s Truly New for the Industry?
There’s a lot of noise and nonsense about so-called Big Data, especially about its role in the new and exciting field of “predictive analyti...
Articles
Predictive Analytics for Insurance Part 2: Classes of Application and Tools for Competitive Advantage
In part one of this two-part series, we discussed what was new about analytics. The insurance industry has been using analytics in various p...
Articles
Customer Analytics – Measuring and Evolving the Customer Experience - Part 2
In part one of this series, we discussed the complexity of customer processes and interactions that result from the complexities of internal...
Articles
Customer Analytics – Measuring and Evolving the Customer Experience - Part I
In part one of this two part series on customer experience and analytics for financial companies, we’ll explore the nature of the customer j...
Articles
Information Architecture – What It Takes to Succeed
Intranet solutions that delight users require the right information architecture (IA): taxonomy, metadata, and navigation design. They also ...
Articles
Keeping SharePoint from Becoming an Information Shantytown
SharePoint is a near-ubiquitous platform for content and document management. In order to get the most from the platform, it's important to ...
Articles
KMWorld Whitepaper: Intelligent Search—Making the Most of Metadata
Search is a conversation. If you ask me a question and I don’t understand, I can ask you for more information. With time you learn more abou...
Articles
Transforming Information into Knowledge, Part III
Keeping up with a fast paced dynamic business is challenging if not impossible for most IT organizations. Fortunately, there are ways to imp...
Articles
Transforming Information into Knowledge, Part I
Business changes faster than technology can support. That is just a fact of a CIO’s life. But there are ways to improve organizational agili...
Articles
Transforming Information Into Knowledge, Part II
In part one of this series, I explored how effective access to and, integration of, information enables businesses to receive more value fro...
Articles
Leveraging Industry Standards to Create a Compelling Web Presence
The nice thing about standards is that there are so many to choose from. They're valuable and are used throughout the web development proces...
Articles
How To Contain Your Marketing Assets Costs
Marketers need to organize, manage, and repurpose marketing assets in order to control costs, maximize brand impact, and minimize cycle time...
Articles
Is IBM Watson Technology Practical for the Enterprise?
This Articles was published online at Baseline Magazine on May 3, 2011. IBM’s Jeopardy-playing Watson computer has been hailed as a technolo...
Articles
Developing a Content Maintenance and Governance Strategy
Governance is not a simple process of writing up some plans and policies. Operationalizing governance requires the correct structures and wo...
Articles
Making the Business Case for Taxonomy
The most important issues to business today include information overload, integration challenges, improved efficiency, adaptability to compe...
Articles
State of the Industry: Transactional Content Management
Content management systems often are deployed within a single department (such as legal or marketing) and therefore are implemented with a f...
Articles
Tips for Keyword Research
As an organization, it’s vitally important to our success that we have an understanding of the language being used by our target audiences w...
Articles
Conquering Chaos via Smart Content Management — Interview with Seth Earley
Managing content — whether documents, transactional data or digital assets — is about providing content in context. Users can't find what th...
Articles
Building the Business Case for Enterprise Search
What’s Your Search Story? Recently, I asked a list of colleagues for their thoughts on building the business case for search, since a client...
Articles
Taxonomies, Metadata, & Search
The information age poses all kinds of challenges, the most fundamental of which is how to find things — this Articles explores how a taxono...
Articles
Knowledge Mapping - A Fast Way to the Heart of the Organization
The Power of Metaphor In trying to understand and explain complex topics, it’s often helpful to use metaphors. Indeed, science, technology a...
How We Help You Make Your Data Work Harder
At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.
