Embracing Generative Engine Optimization (GEO): A Strategic Guide for Digital Marketers and Business Leaders

"Embracing Generative Engine Optimization (GEO): A Strategic Guide for Digital Marketers and Business Leaders" explores how businesses can a...

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 Embracing Generative Engine Optimization (GEO): A Strategic Guide for Digital Marketers and Business Leaders

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Embracing Generative Engine Optimization (GEO): A Strategic Guide for Digital Marketers and Business Leaders

"Embracing Generative Engine Optimization (GEO): A Strategic Guide for Digital Marketers and Business Leaders" explores how businesses can a...

The Impact of Generative AI on E-Commerce Search

This article will explore the impact of artificial intelligence (AI) and Generative AI (GenAI) on e-commerce search and product discovery. A...

The Impact of Generative AI on Traditional Search Engines: A Deep Dive Into OpenAI’s SearchGPT

Explore the evolution of traditional search engines as generative AI reshapes how information is retrieved and presented. This article dives...

What Executives Need to Know About Knowledge Management, Large Language Models and Generative AI

As organizations cautiously explore Generative AI, particularly LLM-powered tools like ChatGPT, many are balancing the potential benefits wi...

Meaning to Data: Knowledge Graphs, Vector Databases, and Ontologies

There is No Free Lunch – The Perennial Problem of Information Curation Over the past few decades, organizations have been struggling with ca...

Digital Transformation, Corporate Data and Gen AI: LLMs and the Challenge of Retrieval

A major goal of any digital transformation is to digitize or improve digitized processes to speed information flows. Gen AI has the potentia...

Ignore AI Fearmongering and Start by Improving Data Quality

Organizations should use LLMs and Gen AI to fix their data for AI-powered transformation. This is how. I recently attended a webinar deliver...

Unlocking Gen AI’s Potential by Strengthening Data and Organizational Readiness

In this report published in Harvard Business Review Analytic Services, the full spectrum of AI readiness is covered. Through interviews with...

Use Knowledge Graphs to Improve Experiences Throughout the Customer Journey

AI projects are increasingly running into a brick wall when it comes to getting meaningful, measurable results. The best way to measure impa...

The Critical Role of Enterprise Data in Generative AI

A huge number of Gen AI-based tools and applications have flooded the market. Some of these applications are clever and creative but they ar...

Five Myths About Artificial Intelligence

Know your science fact from science fiction. Artificial Intelligence (AI) is all the rage—from self-driving cars and Siri personal assistant...

What Executives Need to Know about Retrieval Augmented Generation

Topic: Generative AI This article originally appeared in KMWorld. Organizations are taking a cautious approach to Generative AI – the Large ...

The Critical Role of Content Architecture in Generative AI

Topic: Generative AI This article was featured in the Association for Intelligent Information Management (AIIM). What Is Generative AI? Gene...

Accelerating Data and Analytics Capabilities Age of Generative AI: How Governance Is a Key Enabler

Topic: Generative AI This article originally appeared in Enterprise Viewpoint. The underlying principles of Artificial Intelligence have bee...

How to Successfully Test and Deploy a ChatGPT-Type of Application

Organizations are taking a cautious approach to Generative AI — the Large Language Model (LLM) powered ChatGPT-like applications that have b...

Making the Best of AI – What Executives Need to Know

Topic: Generative AI This article originally appeared on CXO Outlook. Beginning the journey with the right preparation will lead to success ...

Removing Friction from Information Flows: Vital for a Successful Digital Transformation

A critical step in digital transformation is to enable the free flow of information throughout the enterprise. But various forms of friction...

Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs

Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it is...

The Coming Tsunami of Need — Knowledge Management for Artificial Intelligence

Knowledge management has had a bad rap. For the past few decades, it has gone through cycles of popularity after being introduced in the ear...

Verizon’s Digital CX Transformation: 6 Fails (and Fixes) for One Customer

I have been trying to upgrade my iPhone for the past two months. You would think that would be simple — I would log into my account that I h...

Large Scale Digital Transformations — What to Do When the CEO Says “Just Make It Work”

A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing co...

How Personalized Customer Experience Leads to Competitive Advantage

When you consider how customers interact with organizations these days, it quickly becomes apparent that much of that interaction is through...

Personalization - 3 Ways to Use Data to Guide Decisions

Personalization comes in multiple shapes and forms, many of which businesses can put to effective use. But they shouldn't make the mistake o...

10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation

Is AI driving digital transformation? Or is digital transformation driving the adoption of AI? Are they synergistic, or just getting in the ...

Five Ways that Artificial Intelligence (AI) and Analytics Improve Customer Experience(CX) and Employee Experience (EX)

This article by Seth Earley originally appeared on CXBuzz. Quick Summary Research has shown that better engaged employees provide a better e...

3 Product Data Taxonomy Tips to Improve Your eCommerce

Taxonomy is a key part of the navigation that aids customers in finding the product they are looking to research or buy. There are different...

The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes

Quick Summary Too often, digital transformations have an unintended consequence of fragmenting knowledge rather than consolidating it. This ...

5 core principles for successful AI/human partnerships

AI works best when humans are in the loop. Knowledge communities can provide a robust flow of information that supports and continuously ref...

5 Misconceptions About Data and AI Projects

This article by Seth Earley was originally published on MDM.COM. Machine learning and AI programs run on data. The quality and reliability o...

ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact

Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most e...

The digital mandate for manufacturers—4 critical success factors

This Article by Seth Earley was originally published on SmartIndustry. Manufacturing 4.0 is exciting stuff, promising great value, but we mu...

How to Tackle Complex Product Configuration Documentation Challenges with Component Content

This Article originally appeared on MDM.com on February 8, 2021. Any distribution organization that sells a solution with many options, comp...

Up Your Customer Experience Game By Leveraging Your Product Data

This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...

How HR Can Up Their Tech Prowess

This Article originally appeared on Reworked on March 1, 2021. Human resources doesn’t always have a say when it comes to technology initiat...

Digital Transformation and the Role of the Customer Data Platform (CDP)

Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology th...

Digital Marketing: AI Enables Expanded Roles for Marketers

This article originally appeared on The European Business Review on January 21, 2021 Successful marketing depends on delivering the appropri...

What Is a Customer Data Platform (CDP), and How Can It Improve Customer Service Performance?

This Article originally appeared on Customer Contact Advisor on January 22, 2021. We’ve all been there: waiting for a support rep and provid...

AI Makes Sales More Efficient, But Only If Your Data House Is in Order

This Article was originally published on CustomerThink. Aligning AI’s capability with your sales team Artificial intelligence has the potent...

Why Some Marketers Are Leery of Analytics

CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley: “Lack of the digital machinery that e...

Beware These Common Digital Transformation Pitfalls

This Article originally appeared on CMSWire. Everyone has digital transformation on their radar, but its meaning has been lost in the midst ...

5 Things You Need To Know To Create A Highly Successful E-Commerce Business

This Authority Magazine interview with Seth Earley was published on November 13, 2020: 5 Things You Need To Know To Create A Highly Successf...

How to Fix Broken Digital Transformations: “Acts of Heroics” is Not a Viable Customer Experience Strategy

This Article was originally published on CustomerThink. Quick Summary Frequently transformations seek to address end to end value chains. Th...

The Secret To Making Digital Transformations Work: It’s the Data

This article was originally published on CEOWORLD magazine. Every CEO has been through or has planned more than one “digital transformation”...

AI Has Failed To Deliver On Its Promises

Podcast: The Fourth Industrial Revolution interviewed Seth Earley for its episode "AI Has Failed To Deliver On Its Promises" published on Se...

How your organization can become AI powered

This Article originally appeared on ClickZ. I have spent more than 25 years researching and implementing AI technologies — from the days of ...

THE FUTURE OF AI-POWERED HR

Artificial Intelligences (AI) for HR is still in its early stages, but it can provide new efficiencies and greater effectiveness around the ...

Ontology: The Key to Unlocking the Power of AI

We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each em...

Using Artificial Intelligence To Improve Recruiting

This Article originally appeared in HR.com on June 17, 2020. Hiring has much in common with selling. We want to find the ideal person to sel...

Harness the Power of AI

inBusinessGreaterPheonix printed an excerpt from Seth Earley's book, "The AI-Powered Enterprise" as an Articles titled Harness the Power of ...

Exploring AI? Plan, understand and control

Human Resource Executive published an Articles "Exploring AI? Plan, understand and control" on May 2,2020 including this with a quote from S...

The Essential Role Of HR In Building Effective Intranet Systems

This Article was originally published on HR.com. PCL Construction is a family of companies that build massive projects like bridges, office ...

Importance of AI in the business quest for data-driven operations

TechTarget SearchEnterpriseAI published an Articles "Importance of AI in the business quest for data-driven operations" on April 28,2020 inc...

5 AI risks businesses must confront and how to address them

TechTarget SearchEnterpriseAI published an Articles "5 AI risks businesses must confront and how to address them" on April 28,2020 including...

Is Your Data Infrastructure Ready for AI?

This Article was published in Harvard Business Review. Every big company now manages a proliferation of sites, apps, and technology systems ...

AI Hot Spots: Where Is Artificial Intelligence Heading Now?

Information Week published the Articles "AI Hot Spots: Where Is Artificial Intelligence Heading Now?" on March 9, 2020 with several quotes f...

Pandemic provides opportunity to strengthen enterprises' tech infrastructure

This article was originally published in Analytics Magazine on April 10, 2020. The pandemic will lead to a recession. In a recession, compan...

Improving the Digital Experience: 6 Steps to Create a High-Fidelity Journey Map

This Article originally appeared in CustomerThink. In customer experience, the most difficult challenge is the gap between desire and execut...

8 Reasons AI Projects Fail

The Enterprisers Project, a community helping CIOs and IT leaders solve problems, published the Articles "8 Reasons AI Projects Fail" on Mar...

The Architectural Imperative for AI-Powered E-Commerce

This Article originally appeared in E-Commerce Times. We've been promised, repeatedly, that artificial intelligence would revolutionize e-co...

Will Your Company Make It Into the AI-Powered Future?

This Article originally appeared on TDWI Upside. We know how we want our companies to work. Enterprises ought to be customer-focused, respon...

Harnessing the Power of AI for the Enterprise: Q&A with Seth Earley

Big Data Quarterly interviewed Seth Earley about ontologies, which is a central theme to his book "The AI-Powered Enterprise," for an articl...

Communication and Collaboration Between CDO and CMO

This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...

The Role of a Customer Data Platform

CDPs are increasingly essential to integrated digital marketing programs. Deploying these technologies reveals gaps and challenges throughou...

The Problem of Personalization: AI-Driven Analytics at Scale

This Article originally appeared in the November/December 2017 issue of IT Pro, published by the IEEE Computer Society. Despite all the inve...

The Problem with AI

This Article originally appeared in the July/August 2017 issue of IT Pro, published by the IEEE Computer Society. Most of the work that data...

The Role of the Chief Data Officer - Managing Expectations

This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...

Wordmap Makes Taxonomy Creation Simple

One of the challenges of the information age is helping people find things. There are many ways to do this, but they all boil down to improv...

Getting Your Data House in Order

This Article originally appeared in ITProfessional Magazine. "In the last issue of IT Professional, I discussed the role of the chief data o...

AI-Driven Enterprise Search Is Closer Than You Think

One of the biggest challenges of bringing artificial intelligence (AI) into enterprise search is simply getting it in the door. The people b...

What it Takes to Deliver Successful AI-Driven Search

Artificial intelligence (AI) promises to deliver enterprises higher efficiency, increased accuracy and greater utilization of corporate info...

How AI-Driven Search Could Bring Us Closer to the Intelligent Workplace

Artificial intelligence (AI) isn't a new magic concept. AI has been kicking around for a while now, though many associate the concept with A...

Data Virtualization and Digital Agility

This Article originally appeared in ITProfessional Magazine. "Data lakes” has become the new buzzword for organizations dealing with never-e...

Designing an Information Management System for Your Employees

This Article originally appeared on CMSWire.com. In an ideal world, enterprise information management (EIM) systems provide every employee w...

Manage Experience Consistency ... or Chase Your Customers Away

This Article originally appeared on CMSWire.com. Consistent, relevant customer experiences don't happen by accident. They rely on setting an...

5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star

This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...

There's No AI Without IA

Topic: Generative AI This article originally appeared in IT Pro, published by the IEEE Computer Society. Why Artificial Intelligence Depends...

How Companies Are Benefiting from “Lite” Artificial Intelligence

This Article originally appeared in the Harvard Business Review. Artificial intelligence is hot, but also daunting. The latest advances — kn...

Raise the Bar on Customer Experience with Maturity Models

This Article first appeared on CMSWire. Gone are the days when a brand could get away with a mobile experience that's a miniaturized version...

Getting more from SharePoint Part 1

This Article was originally published in KMWorld Magazine and online. Using “intranet in a box” preconfigured offerings to get more from Sha...

Metric-Driven Information Governance

This Article originally appeared ITProfessional Magazine. Information governance does not typically receive the needed attention and resourc...

How AI Supports Knowledge Workers

This Article originally appeared on CMSWire. Some knowledge workers fear they are next in line to be made obsolete by artificial intelligenc...

You Can't Ignore the Unsexy Side of Digital Transformation

This Article was originally published on CMSWire. When I hear about Digital Transformation initiatives, I think back to when people consider...

Really, Really Big Data - NASA at the Forefront of Analytics

This Article originally appeared in IT Pro, published by the IEEE Computer Society. Space is big. Really, really big. And the data involved ...

Getting Started with Cognitive Computing

This article originally appeared in KMWorld Magazine. Cognitive computing is real. It is here now, and as time goes on, it is only going to ...

Extracting Insights from Big Data – Building a Knowledge Architecture

This Article originally appeared on CMSWire.com. Every CIO has heard about the promise of Big Data – gleaning new insights from customers, m...

Marketing, Personalization, and AI

This Article originally appeared in KMWorld Magazine. Personalization is one incarnation of a longstanding objective that embodies the essen...

A Primer on Cognitive Computing

This Article originally appeared in KMWorld Magazine. According to technology publisher Tech Target[i], “Cognitive computing is “the simulat...

Connecting the Pieces of Your Marketing Cloud

This Article first appeared in CMSWire. Marketing clouds are trying to achieve convergence among all of the digital marketing elements. But ...

Analytics, Machine Learning, and the Internet of Things

This Articles originally appeared in ITProfessional Magazine, Jan/Feb 2015. Our increasingly connected world, combined with low-cost sensors...

Putting the Context in Mobile Content and E-Commerce

This article was originally published on CMSWire. Mobile is a lifestyle, not a channel. So the value of mobile devices will emerge most stro...

The Digital Transformation: Staying Competitive

It’s easy to argue that today’s information technologies accelerate the speed at which enterprises make decisions, process information, and ...

Information Architecture: The Engine that Drives Retail

This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...

Mobile Commerce: A Broader Perspective

This Article was originally published in IT Professional. “Software is eating the world” is a famous quote from investor and software engine...

Big Data and Predictive Analytics: What’s New?

This article originally appeared in IT Professional. There’s a lot of noise and nonsense about so-called big data, especially about its role...

Profiting from the Next Level of Knowledge Management (KMWorld)

This article originally appeared in KMWorld Magazine. Pragmatic Steps to Deploying Next-Generation, Search-Based Applications Called “Intell...

Predictive Analytics for Insurance - Part 1: What’s Truly New for the Industry?

There’s a lot of noise and nonsense about so-called Big Data, especially about its role in the new and exciting field of “predictive analyti...

Predictive Analytics for Insurance Part 2: Classes of Application and Tools for Competitive Advantage

In part one of this two-part series, we discussed what was new about analytics. The insurance industry has been using analytics in various p...

Customer Analytics – Measuring and Evolving the Customer Experience - Part 2

In part one of this series, we discussed the complexity of customer processes and interactions that result from the complexities of internal...

Customer Analytics – Measuring and Evolving the Customer Experience - Part I

In part one of this two part series on customer experience and analytics for financial companies, we’ll explore the nature of the customer j...

Information Architecture – What It Takes to Succeed

Intranet solutions that delight users require the right information architecture (IA): taxonomy, metadata, and navigation design. They also ...

Keeping SharePoint from Becoming an Information Shantytown

SharePoint is a near-ubiquitous platform for content and document management. In order to get the most from the platform, it's important to ...

KMWorld Whitepaper: Intelligent Search—Making the Most of Metadata

Search is a conversation. If you ask me a question and I don’t understand, I can ask you for more information. With time you learn more abou...

Transforming Information into Knowledge, Part III

Keeping up with a fast paced dynamic business is challenging if not impossible for most IT organizations. Fortunately, there are ways to imp...

Transforming Information into Knowledge, Part I

Business changes faster than technology can support. That is just a fact of a CIO’s life. But there are ways to improve organizational agili...

Transforming Information Into Knowledge, Part II

In part one of this series, I explored how effective access to and, integration of, information enables businesses to receive more value fro...

Leveraging Industry Standards to Create a Compelling Web Presence

The nice thing about standards is that there are so many to choose from. They're valuable and are used throughout the web development proces...

How To Contain Your Marketing Assets Costs

Marketers need to organize, manage, and repurpose marketing assets in order to control costs, maximize brand impact, and minimize cycle time...

Is IBM Watson Technology Practical for the Enterprise?

This Articles was published online at Baseline Magazine on May 3, 2011. IBM’s Jeopardy-playing Watson computer has been hailed as a technolo...

Developing a Content Maintenance and Governance Strategy

Governance is not a simple process of writing up some plans and policies. Operationalizing governance requires the correct structures and wo...

Making the Business Case for Taxonomy

The most important issues to business today include information overload, integration challenges, improved efficiency, adaptability to compe...

State of the Industry: Transactional Content Management

Content management systems often are deployed within a single department (such as legal or marketing) and therefore are implemented with a f...

Tips for Keyword Research

As an organization, it’s vitally important to our success that we have an understanding of the language being used by our target audiences w...

Conquering Chaos via Smart Content Management — Interview with Seth Earley

Managing content — whether documents, transactional data or digital assets — is about providing content in context. Users can't find what th...

Building the Business Case for Enterprise Search

What’s Your Search Story? Recently, I asked a list of colleagues for their thoughts on building the business case for search, since a client...

Taxonomies, Metadata, & Search

The information age poses all kinds of challenges, the most fundamental of which is how to find things — this Articles explores how a taxono...

Knowledge Mapping - A Fast Way to the Heart of the Organization

The Power of Metaphor In trying to understand and explain complex topics, it’s often helpful to use metaphors. Indeed, science, technology a...

How We Help You Make Your Data Work Harder

At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.

 
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