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Webinars
[RECORDED] What is PIM and Why Your Ecommerce Business Needs It
If you want to deliver a truly personalized product experience and strengthen customer loyalty, a Product Information Management System (PIM...
White Papers
First Party Data: The New Imperative
The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...
Blog
Use Customer and Behavior Data To Create Personalized Experiences
The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the si...
Articles
How Personalized Customer Experience Leads to Competitive Advantage
When you consider how customers interact with organizations these days, it quickly becomes apparent that much of that interaction is through...
Articles
Personalization - 3 Ways to Use Data to Guide Decisions
Personalization comes in multiple shapes and forms, many of which businesses can put to effective use. But they shouldn't make the mistake o...
Webinars
[RECORDED] What do you recommend? Delight customers and increase revenue with product recommendations
Today your ecommerce customers expect to be shown recommendations as they browse your product catalog. But, “most popular” is a filter that ...
Blog
4 Reasons B2B Manufacturers need Strong Product Data
There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely sol...
Blog
6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy
To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...
Blog
The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution
Today, every B2B is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, mo...
Blog
5 Proven Strategies That Boost Customer Engagement
An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...
Blog
How Does Visual Search Work?
Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have sele...
Blog
PIM Project Best Practices - Communicating With Stakeholders
Why is stakeholder communication important? Once you have initial buy-in for a PIM project, how do you encourage the people who have an inte...
Webinars
Grow Revenue and Improve Operations with Visual Search
Recorded - available as on demand webcast Visual search – the ability to search your product catalog and supply chain based on a photo taken...
Articles
Up Your Customer Experience Game By Leveraging Your Product Data
This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...
Webinars
Product Data Projects – Building an ROI with Hard Data
Recorded - available as on demand webcast While most organizations engaging in B2B or B2C commerce understand the intuitive value of product...
Blog
Global Attributes for Ecommerce – When and When Not to Use Them
In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites. In this blog we will shift gears a bi...
Webinars
Power of Product Data Series: Taxonomy Design Can Make or Break the Browse Experience
Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...
Webinars
Homegrown to Commercial PIM: Transition Strategies for Success
Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...
Webinars
Power of Product Data Series: The Power and Peril of Global Attributes
Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...
Webinars
Product Data - the Great Enabler for IoT, Marketplaces, and more
Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common. They a...
Blog
How To Avoid Hiding Products In Your Taxonomies
Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk d...
Webinars
Power of Product Data Series: Stop Hiding Product in Your Taxonomies
Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...
Blog
Getting The Most From Images On Your B2B Ecommerce Site
Or, How to Get More Than 1000 Words From Your Product Images. Images are powerful and becoming more vital to online success as B2B customers...
Webinars
Power of Product Data Series: Get More than 1000 Words from Your Product Images
Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...
Blog
Product Taxonomy Mutual Exclusivity - One Product, One Place
Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...
Webinars
Power of Product Data Series: One Product, One Place
Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...
Webinars
Power of Product Data Series: The Real-World Impact of Product Data on User Experience
Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...
Blog
Winning in the Digital Divide by Harnessing the Power of High-Quality Product Data
The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...
Webinars
The Secret to Successful Marketing to the Technical B2B Buyer
Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...
Webinars
The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?
Recorded - available as on demand webcast Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind...
Blog
To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors
This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...
Blog
Omnichannel Taxonomy & Attribute Design
Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...
Blog
Product Information Management: 4 Key Principles of Good Product Data
In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...
Webinars
Winning the Digital Grocery Smackdown
(or, how to keep Amazon and Walmart from eating your lunch – and dinner) With Amazon’s acquisition of Whole Foods Market just a few short mo...
White Papers
Building Personalized Experiences
Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...
Webinars
What's New-Now-Next in B2B Customer Engagement
Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...
Blog
Physical to Digital – How the Grocery Sector is Poised for Transformation
Covid Is Accelerating Transformation of the Grocery Industry The grocery industry is the last major retail sector to seriously address consu...
Blog
Ontologies for ecommerce personalization - going beyond taxonomies
Knowledge is continually evolving, with new designs and discoveries leading to innovation across all industries. Sellers of technical produc...
Blog
How Taxonomy Enables Innovation in B2B Ecommerce
Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...
Blog
Shiny Things and Bad Data: The Two Biggest Challenges Facing CIO’s and CTO’s
When I speak to CIO’s and CTO’s, they are grappling with two things: Staying up to date with new capabilities that the business either wants...
Webinars
Brand Choreography - How Product Information Supports Your Brand Promise
Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...
Blog
3 Ways Product Data Can Help Fulfill Your Brand Promise
Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives. What...
Ebooks
Introduction to Planning a Winning B2B Website - Mapping the Secret Life of Product Data
There may have been a day when a B2B sales organization could get away with ignoring their website. But, in an age when everyone judges thei...
Articles
5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star
This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...
Blog
The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer
Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...
Webinars
The Paradox of Product Standards & Brand Differentiation: Can You Have Both?
Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...
Blog
How Metadata Runs The World
Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world. A friend sent me a...
Blog
The future of B2B eCatalogs - Be Like Amazon
If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...
Blog
B2B: To Compete in Digital, You Need to Own Your Product Information
If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...
Blog
9 Signs of a Great Display Taxonomy
Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...
Blog
Semantic Tagging and Data Mining to Improve SEO
What do we mean by “semantic tagging”? Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning. Tagging ...
Blog
Smart Merchandising – Inspired by Artificial Intelligence
“If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many prod...
White Papers
B2B: World-Class Customer Experience Requires World-class Product Data
The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...
Blog
Office Supply Retailer Goes Endless Aisle for Digital Transformation
When an office supplies chain found that in-store sales were lagging, a series of strategic decisions were made to improve the top and botto...
Blog
Measuring Digital Marketing Maturity in a Complex Environment
As technologies evolve and processes are digitized, the marketing and customer experience function is being transformed. Whether this transf...
Blog
Digital Marketing in the Age of Big Data
Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...
Blog
Does your site present search results effectively, or make visitors flee?
After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...
Blog
Boosting your search results: White Hat or Black Hat?
Given that few people go beyond the first page or two of search results, most organizations find that the incentive is high for using every ...
Optimize Search to Enhance the Digital Customer Experience
From an ecommerce perspective, search is an essential ingredient in the digital marketing formula for attracting visitors and converting the...
Blog
Site Search - A Digital Commerce Secret Weapon
Site search is an often-overlooked weapon in the digital arsenal available to Internet retailers. However, site search is becoming a much hi...
Blog
Making Sense of Marketing Technology – A World of Confusion and Complexity
Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...
Articles
Putting the Context in Mobile Content and E-Commerce
This article was originally published on CMSWire. Mobile is a lifestyle, not a channel. So the value of mobile devices will emerge most stro...
Ebooks
Applying Science to the Art of Digital Merchandising
Winning in today’s competitive retail marketplace is defined by the ability to truly differentiate the digital experience at all touch point...
Articles
Information Architecture: The Engine that Drives Retail
This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...
Articles
Mobile Commerce: A Broader Perspective
This Article was originally published in IT Professional. “Software is eating the world” is a famous quote from investor and software engine...
Blog
Designing Taxonomies for Mobile
Whether your mobile development strategy includes native apps, hybrid applications or mobile optimized websites, the bottom line in mobile d...
Articles
Leveraging Industry Standards to Create a Compelling Web Presence
The nice thing about standards is that there are so many to choose from. They're valuable and are used throughout the web development proces...
How We Help You Make Your Data Work Harder
At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.
