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Blog
Myth vs Reality in Artificial Intelligence
I was invited to write an article for TeleTech's quarterly publication Customer Strategist called "Five Myths about Artificial Intelligence"...
Blog
Leveraging First Party Data – A New Imperative
Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...
Blog
Use Customer and Behavior Data To Create Personalized Experiences
The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the si...
Blog
The Business Value of Taxonomy Panel Discussion – Key Take Aways
Taxonomy is a critical component of data-driven applications and processes, but implementing and sustaining a program can pose a challenge. ...
Webinars
Designing AI Program for Success-4 Part Series
Recorded - available as on demand webcast AI is plagued by inflated and unrealistic expectations due to a lack of broad understanding of thi...
Blog
4 Reasons B2B Manufacturers need Strong Product Data
There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely sol...
White Papers
The Business Value of Taxonomy
Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...
Blog
6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy
To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...
Blog
The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution
Today, every B2B is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, mo...
Blog
4 Benefits of Implementing PIM Software
Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more fin...
Blog
Product Data Management vs Product Information Management: What You Need to Know
Product data management and product information management might sound like the same thing – how different is product data from product info...
Articles
The digital mandate for manufacturers—4 critical success factors
This Article by Seth Earley was originally published on SmartIndustry. Manufacturing 4.0 is exciting stuff, promising great value, but we mu...
Webinars
How AI Powered Applications Are Transforming Human Resource Management and Streamlining the Digital Workplace
Recorded - available as on demand webcast Human resource management teams have been through a lot over the last year as they have coped with...
Blog
How To Use Data Driven Decision Making To Improve Ecommerce Outcomes
Is the money your company spending on product information management paying off? How do you know where you should invest? If you are not sur...
Articles
Up Your Customer Experience Game By Leveraging Your Product Data
This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...
Blog
PIM Implementation: Lessons Learned from 3 SAP Hybris Case Studies
With the acceleration of digital transformations brought on by the COVID-19 pandemic, almost every organization is facing challenges in how ...
Blog
6 Steps to Success With Your PIM Implementation Project
A new PIM system costs a lot of money, but is also a huge asset. It allows a company to organize its product data, which is almost as import...
Blog
Tackling Complex Product Configuration Documentation Challenges with Component Content
Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing docume...
Articles
AI Makes Sales More Efficient, But Only If Your Data House Is in Order
This Article was originally published on CustomerThink. Aligning AI’s capability with your sales team Artificial intelligence has the potent...
White Papers
The 5 Key Factors of Highly Successful PIM Deployments
Online marketplaces, social media, mobile technologies and new shopper journeys have transformed the way that buyers make purchase decisions...
Presentations
Making AI Work - AI Manufacturing 2020
Product data and information architecture experts, Dave Skrobela, from Earley Information Science, walks through the elements of successful ...
Blog
8 Steps to PIM readiness - are you prepared make the jump?
There are many famous quotes that tell you to “Just Do It” (Nike Slogan), “Start before you’re ready. Don’t prepare, begin.” (Mel Robbins*) ...
Blog
How to pick the right PIM software for your ecommerce business
Not all PIM software packages are equal, there is not a one size fits all answer. Every company is different, has different requirements and...
Blog
Is Your Organization Is Ready To Take On An AI Project?
Quite a few companies are actively experimenting with AI projects, but not many are in full production. Successful AI projects must have cer...
Blog
Five Keys to Success for Digital Transformation
More organizations than ever are working to implement digital transformations, but stepping back to understand the critical steps can be dif...
Webinars
Designing AI Programs: How and where to focus resources
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
Webinars
Designing AI Programs: Why You Need Ontology & Information Architecture
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
Blog
Measuring Website Usage & Taxonomy Effectiveness
How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...
Articles
Will Your Company Make It Into the AI-Powered Future?
This Article originally appeared on TDWI Upside. We know how we want our companies to work. Enterprises ought to be customer-focused, respon...
Articles
Harnessing the Power of AI for the Enterprise: Q&A with Seth Earley
Big Data Quarterly interviewed Seth Earley about ontologies, which is a central theme to his book "The AI-Powered Enterprise," for an articl...
Webinars
Designing AI Programs: Organizational Readiness
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
Webinars
Designing AI Programs: 3 Key Ingredients to Success
Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...
Blog
Who Owns the Business Ontology - Staffing Up For Ontology Development
In a poll we conducted during our webinar on “How Ontologies Drive Digital Transformation,” only 16% of the participants had developed ontol...
Blog
A Pragmatic Approach to Digital Transformation
Everyone is talking about digital transformation, but few organizations are implementing it in a practical way. Digital transformation requi...
Webinars
Knowledge Management’s New Renaissance - Solving Problems Today While Preparing for an AI Powered Future
Recorded - available as on demand webcast Knowledge management (KM) and artificial intelligence (AI) have both gone through booms and busts—...
Blog
Information Architecture: The Foundation for Digital Transformation
Digital transformations are all around us – technology innovation is enabling new applications, new insights and new operating models that a...
Blog
How Taxonomy Design Can Make or Break the Customer Experience
The display taxonomy on an ecommerce website is the backbone of the customer experience. It provides the structure, navigation paths, breadc...
Webinars
How Ontologies Drive Digital Transformation
Recorded - available as on demand webcast Ontologies are getting more attention these days as a mechanism to support content, customer exper...
Blog
Global Attributes for Ecommerce – When and When Not to Use Them
In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites. In this blog we will shift gears a bi...
Webinars
Measuring Website Usage and Taxonomy Effectiveness
Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...
Webinars
Power of Product Data Series: Taxonomy Design Can Make or Break the Browse Experience
Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...
Webinars
Homegrown to Commercial PIM: Transition Strategies for Success
Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...
Webinars
Power of Product Data Series: The Power and Peril of Global Attributes
Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...
Webinars
Product Data - the Great Enabler for IoT, Marketplaces, and more
Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common. They a...
Blog
How Product Attribute Schema Design Provides a Competitive Advantage
In this age of digital transformation, organizations compete on their data. Every interaction, whether internal to the company or external, ...
Webinars
Power of Product Data Series: Stop Hiding Product in Your Taxonomies
Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...
Blog
Getting The Most From Images On Your B2B Ecommerce Site
Or, How to Get More Than 1000 Words From Your Product Images. Images are powerful and becoming more vital to online success as B2B customers...
Webinars
Power of Product Data Series: Get More than 1000 Words from Your Product Images
Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...
Blog
Product Taxonomy Mutual Exclusivity - One Product, One Place
Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...
Webinars
Power of Product Data Series: One Product, One Place
Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...
Webinars
Power of Product Data Series: The Real-World Impact of Product Data on User Experience
Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...
Blog
Winning in the Digital Divide by Harnessing the Power of High-Quality Product Data
The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...
Webinars
The Secret to Successful Marketing to the Technical B2B Buyer
Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...
Webinars
Data Governance: Achieving Sustainability Among Whiners
Recorded - available as on demand webcast Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimble...
Blog
To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors
This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...
Webinars
4 Digital Experience Tools That Drive Real Results
Recorded - available as on demand webcast What does it take to successfully deliver a digital experience for the B2B market? While the whole...
Webinars
The Business Value and Bottom Line Impact of Taxonomy
Recorded - available as on demand webcast Business agility rests upon a well-architected environment of business processes, workflows, and c...
Blog
Omnichannel Taxonomy & Attribute Design
Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...
Webinars
There's No AI Without IA
Recorded - available as on demand webcast Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling functio...
Blog
The Value of Taxonomy – How to Make a Case, Quickly
Let’s face it, the value of a taxonomy isn’t inherently obvious to everyone. Some people have to be convinced that a taxonomy can help them ...
Blog
The Need for a Context-Aware Architecture to Drive Digital Transformation Success
A great deal of attention is being given to digital transformation. According to Forrester, “Seventy-four percent of business executives say...
Webinars
Digital Transformation Trends to Watch in 2019
We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and ho...
Blog
Product Information Management: 4 Key Principles of Good Product Data
In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...
Blog
Commercial PIM Systems: 4 Best Practices To Conduct Before a PIM Evaluation
As your business and product data complexity grows, so too may your need for an enhanced Product Information Management (PIM) system that ac...
Blog
7 Tools To Help Build Sustainable Data Governance
These days, no matter what industry you operate in, your competitive advantage depends on the quality of the data that is flowing through yo...
Blog
Differentiating Your Company through the User Experience
How to integrate Content, Product Data and Knowledge to Meet Your Customer’s Needs Organizations are continuing the never-ending journey of ...
White Papers
Building Personalized Experiences
Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...
Webinars
What's New-Now-Next in B2B Customer Engagement
Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...
Blog
How to Talk to Executives About AI
What executives need to understand is the data, content and knowledge that feeds AI and machine learning algorithms are more important than ...
Blog
The Internet of Things and Product Data
In 2012, IBM estimated that the number of devices that were expected to be connected to the internet by 2015 would be in 1 trillion. It turn...
Blog
Chatbot Best Practices - Webinar Overflow Questions Answered
WATCH: Knowledge Engineering, Knowledge Management, and Chatbots This webinar resulted in several great questions that we were unable to get...
Webinars
Enterprise Adoption of AI Technology: Looking ahead to 2018
Recorded - available as on demand webcast Though media, analysts and vendors are ushering in the AI revolution with gusto, the reality in mo...
Blog
Enterprise Adoption of AI
While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...
Webinars
The Customer Data Platform – A Path to a Unified Customer Experience
Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...
Blog
Are Chatbots a Good Place to Start Your Enterprise AI Initiative?
I recently came across an article from ZD Net that contained an interview with Stephen Pratt, CEO of AI solution provider Noodle.ai. In the ...
Blog
Overcoming Personalization Challenges: The Role of the Customer Data Platform
Quick Summary The digital experience is comprised entirely of data. The mobile device effectively becomes the sales person. In the physical ...
Blog
How to Design Successful Governance Programs
Herding cats. Lack of management support. Not my job. A distraction. So much governance behavior can be described as a “people problem,” whe...
Blog
How Taxonomy Enables Innovation in B2B Ecommerce
Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...
Webinars
Product Information Management for Conglomerates: The Best Approach for Complex Decentralized Enterprises
Recorded - available as on demand webcast Implementing Product Information Management (PIM) in any organization is complex. Getting consensu...
Blog
Predicting ROI: Is Your Customer Experience Project Worth It?
So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...
Blog
Knowledge Management's Rebirth as Knowledge Engineering for Artificial Intelligence
Knowledge management is undergoing a renaissance. However, it is not being called knowledge management. Instead, it is hiding under the cove...
Blog
Shiny Things and Bad Data: The Two Biggest Challenges Facing CIO’s and CTO’s
When I speak to CIO’s and CTO’s, they are grappling with two things: Staying up to date with new capabilities that the business either wants...
Ebooks
Taking Knowledge Management to the Next Level
It is time to start thinking about knowledge management differently by going back to basics. Many new and emerging means of leveraging knowl...
Blog
Product Information Governance Leads to Process Improvement
Governance is essential to product information and taxonomy management. Governance ensures consistency, accuracy and adherence to the brands...
Articles
5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star
This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...
Blog
The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer
Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...
Blog
How Metadata Runs The World
Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world. A friend sent me a...
Blog
The future of B2B eCatalogs - Be Like Amazon
If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...
Blog
How to Train Your Robot
What do curated content, personalization and machine learning have in common? Personalization is all about giving people appropriate informa...
Blog
B2B: To Compete in Digital, You Need to Own Your Product Information
If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...
White Papers
B2B: World-Class Customer Experience Requires World-class Product Data
The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...
Blog
Making Sense of Marketing Technology – A World of Confusion and Complexity
Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...
Blog
Making it Personal: Strategies for Creating Meaningful Customer Interactions
Relevant, personalized content can significantly improve outcomes and improve revenue—some organizations have reported uplift of 70% for pro...
Blog
Maximize Your Ecommerce Search Box With Autocomplete and Autosuggest
Many of today’s ecommerce platforms offer the ability to create and curate search suggestions using type-ahead lists within the search box. ...
Blog
The “Knowledge Quotient” – How Leading Enterprises Are Getting Greater Value from Information Assets
IDC’s research report on knowledge workers and information findability is often quoted when people are trying to build the business case for...
Blog
Proving that your content makes a difference
Last year a client asked us to integrate web analytics into their Intelligent Assistant to measure how much it was being used. The request c...
Articles
Profiting from the Next Level of Knowledge Management (KMWorld)
This article originally appeared in KMWorld Magazine. Pragmatic Steps to Deploying Next-Generation, Search-Based Applications Called “Intell...
Blog
Field Service Collaboration – Closing the Loop
Much has been done to advance the efficiency and effectiveness of field service delivery – smarter parts inventory management, intelligent r...
Blog
Task-Level and Topic-Level Content Unlock New Levels of Productivity
Creating clear, concise service procedures is the first step toward driving consistent service technician performance. After all, how can we...
Blog
How to Increase Field Service Performance by Reducing Variability
If the name Garrison Keillor rings a bell, you know that in Lake Wobegon, “all the children are above average.” “We just want you to be aver...
Blog
The Problem with Big Data is Context - Information Architecture Makes the Difference
The story of the blind men and the elephant illustrates how a limited perspective can lead to erroneous conclusions. Big Data can create the...
Blog
Content Strategy, Content Organization and Post Merger Integration
In the Boston Consulting Group’s (BCG) Perspectives e-alert for August there is some interesting analysis/insight on Post Merger Integration...
Blog
Should you Manage your Product Information Taxonomy In a TMS or a PIM System?
It’s a very open question … as they always are … and it depends on the weighting of some of the considerations we’ll look at below. We’re wo...
Blog
Content Choreography - The Art of Dynamic Web Content
What is content choreography? Here's a little background on the term and what we mean by it. A major global high tech company engaged EIS to...
How We Help You Make Your Data Work Harder
At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.
