The third session in a seven-part series hosted by Seth Earley, brought together experts Patrick Hoeffel, managing partner of a search and AI consulting firm; Abdel Tefrij, head of product and technology at Data Bid Machine; and Crys Black, a seasoned CMO/COO, to explore the shifting landscape of search engine optimization (SEO) in the age of artificial intelligence.
The discussion focused on how businesses can adapt their content strategies to an AI-driven environment. Key topics included the importance of creating engaging, accessible content that appeals to both AI and human users, the growing impact of zero-click searches powered by AI, and the challenges of maintaining brand voice and content quality with generative AI. The panel also emphasized the value of tracking SEO metrics, balancing core web vitals, and shifting towards human-centric web design. Offering practical advice, the webinar provided a clear roadmap for businesses looking to thrive in the evolving world of SEO and AI.
Topics Covered:
Defining GEO: What is Generative Engine Optimization, and how does it differ from SEO?
Strategic Implementation: Effective strategies for optimizing content for question-answer formats.
Impact on Digital Marketing: How GEO will reshape digital marketing strategies and practices.
Future Outlook: Forecasting the evolution of GEO and its long-term implications for online visibility and user engagement.
Speakers
- Seth Earley
CEO and Founder, Earley Information Science - Patrick Hoeffel
Managing Partner, Patrick Hoeffel Partners - Abdel Terri
Chief Product & Technology OfficerData Bid Machine - Crys Black
CMO/COO
Crys Black Consulting
