This webinar explores the impact of generative AI, focusing on OpenAI's Search GPT, on traditional search engines. We examine the technological advancements of Search GPT compared to traditional algorithms and discuss whether it will complement or compete with established search giants. The session looks at potential business impacts, including changes in user behavior, cost efficiencies, and shifts in advertising revenue models. We'll begin with an overview of generative AI technology and its core functionalities before delving into the specific capabilities of Search GPT. Join us for a critical analysis of how this emerging technology may transform search engine dynamics and reshape the digital landscape.
Topics Covered:
Technological Overview
Comparative Analysis
Potential Market Disruption
User Behavior and Psychology
Speakers
- Seth Earley
CEO and Founder, Earley Information Science - Patrick Hoeffel
Managing Partner, Patrick Hoeffel Partners - Jeff Coyle
Co-founder and Chief Strategy OfficerMarketMuse
