[RECORDED] The Impact of Generative AI on Traditional Search Engines: A Deep Dive into OpenAI’s Search GPT

This webinar explores the impact of generative AI, focusing on OpenAI's Search GPT, on traditional search engines. We examine the technological advancements of Search GPT compared to traditional algorithms and discuss whether it will complement or compete with established search giants. The session looks at potential business impacts, including changes in user behavior, cost efficiencies, and shifts in advertising revenue models. We'll begin with an overview of generative AI technology and its core functionalities before delving into the specific capabilities of Search GPT. Join us for a critical analysis of how this emerging technology may transform search engine dynamics and reshape the digital landscape.

Topics Covered:

Technological Overview

Comparative Analysis

Potential Market Disruption

User Behavior and Psychology


Speakers

    • Seth Earley
      CEO and Founder, Earley Information Science
    • Patrick Hoeffel
      Managing Partner, Patrick Hoeffel Partners
    • Jeff Coyle
      Co-founder and Chief Strategy Officer
      MarketMuse

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Meet the Author
Earley Information Science Team

We're passionate about managing data, content, and organizational knowledge. For 25 years, we've supported business outcomes by making information findable, usable, and valuable.