Generative Engine Optimization (GEO): Revolutionizing SEO for the Future

Session 3

RECORDED WEBCAST

Dive into the emerging concept of Generative Engine Optimization (GEO) and its significance in the age of AI. Discuss how GEO diverges from traditional Search Engine Optimization (SEO) by focusing on optimizing content for generative question-answer formats rather than keyword-based searches. Understand the strategies for businesses to stay ahead in this evolving landscape and the implications for digital marketing practices.

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Topics We'll Cover

This session aims to elucidate the innovative field of Generative Engine Optimization (GEO) and its transformative potential.

Defining GEO: What is Generative Engine Optimization, and how does it differ from SEO?

This section will cover the core principles of GEO, including how it aligns content with natural language processing (NLP) models, and how it contrasts with the traditional search engine algorithms that prioritize keyword relevance.

Strategic Implementation: Effective strategies for optimizing content for question-answer formats.

We’ll explore the key strategies businesses need to adopt to optimize for GEO. This includes creating conversational, concise, and highly relevant content tailored for AI systems that generate answers rather than ranking pages based on keyword queries. 

Impact on Digital Marketing: How GEO will reshape digital marketing strategies and practices.

Generative Engine Optimization (GEO) is transforming digital marketing by requiring marketers to rethink content creation and user engagement. As question-answer systems rise, marketers must focus on direct answers, better content structure, and AI tools, impacting SEO budgets, ad targeting, and content strategies.

Future Outlook: Forecasting the evolution of GEO and its long-term implications for online visibility and user engagement.

Looking ahead, this section will explore the future of GEO as generative AI becomes more integrated into daily life. This section will  consider how businesses can stay competitive as generative AI systems grow more sophisticated, and how GEO might influence long-term user engagement and behavior on the web.

In case you missed the first two sessions, you can find the recordings here: 

Session 1: The Impact of Generative AI on Traditional Search Engines: A Deep Dive into OpenAI’s Search GPT

Session 2: Product and Ecommerce Search

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Meet The Speaker

Seth Earley

Founder & CEO
Earley Information Science

An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions.

Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.

Sanjay Mehta

Meet The Speaker

Sanjay Mehta

Principal Architect
Earley Information Science

Sanjay has over two decades of hands-on experience with hundreds of customers for search/analytics, ml/ai, and commerce. He has held a number of strategic roles with renowned vendors such as Lucidworks, Reflektion, Oracle, NetSuite, Endeca, and ATG. His focus is on incorporating enterprise information architecture with ML/AI to deliver practical user experiences that generate tangible value.

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Meet The Speaker

Patrick Hoeffel

Managing Partner
Patrick Hoeffel Partners

Pat is an Experienced Leader and Technologist with deep Consulting and Professional Services experience covering AI, Cloud, Enterprise Search, Knowledge Management, and Data Intelligence for eCommerce, Knowledge Management, Financial Services, Insurance, Defense, and International markets. He is also a Leader in Partner and Alliance development and enablement, and in bringing innovative Product solutions to market through both internal development and partner integration.

"I've always had a passion for taking data and turning it into actionable intelligence from which quality decisions can be made and quality products and services can be offered."

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Meet The Speaker

Abdel Tefrij

Chief Product & Technology Officer
Data Bid Machine

Abdel is a technology executive and entrepreneur with an extensive background in product development, eCommerce and digital transformation. Driven to solve customers' need through product experiences powered by engineering, design, and data science innovation.

 

 

 

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Meet The Speaker

Crys Black

COO/CMO
Crys Black Consulting

Crys Black is a seasoned leader with 25 years of experience in the tech industry and 20 years in marketing, specializing in the integration of data and automation. With a track record of transforming startups, Crys has led operational transformations at multiple startups, driving tenfold growth in lead generation. Her expertise spans global markets, shaping scalable frameworks that optimize revenue operations and product portfolios. With a focus on AI, cloud, and automation, Crys is passionate about leveraging technology to drive business innovation and operational efficiency.