Topics We'll Cover
This session aims to elucidate the innovative field of Generative Engine Optimization (GEO) and its transformative potential.
Defining GEO: What is Generative Engine Optimization, and how does it differ from SEO?
Strategic Implementation: Effective strategies for optimizing content for question-answer formats.
We’ll explore the key strategies businesses need to adopt to optimize for GEO. This includes creating conversational, concise, and highly relevant content tailored for AI systems that generate answers rather than ranking pages based on keyword queries.
Impact on Digital Marketing: How GEO will reshape digital marketing strategies and practices.
Future Outlook: Forecasting the evolution of GEO and its long-term implications for online visibility and user engagement.
Media Partner
Meet The Speaker
Seth Earley
An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions.
Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
Meet The Speaker
Sanjay Mehta
Sanjay has over two decades of hands-on experience with hundreds of customers for search/analytics, ml/ai, and commerce. He has held a number of strategic roles with renowned vendors such as Lucidworks, Reflektion, Oracle, NetSuite, Endeca, and ATG. His focus is on incorporating enterprise information architecture with ML/AI to deliver practical user experiences that generate tangible value.
Meet The Speaker
Patrick Hoeffel
Pat is an Experienced Leader and Technologist with deep Consulting and Professional Services experience covering AI, Cloud, Enterprise Search, Knowledge Management, and Data Intelligence for eCommerce, Knowledge Management, Financial Services, Insurance, Defense, and International markets. He is also a Leader in Partner and Alliance development and enablement, and in bringing innovative Product solutions to market through both internal development and partner integration.
"I've always had a passion for taking data and turning it into actionable intelligence from which quality decisions can be made and quality products and services can be offered."
Meet The Speaker
Abdel Tefrij
Abdel is a technology executive and entrepreneur with an extensive background in product development, eCommerce and digital transformation. Driven to solve customers' need through product experiences powered by engineering, design, and data science innovation.
Meet The Speaker
Crys Black
Crys Black is a seasoned leader with 25 years of experience in the tech industry and 20 years in marketing, specializing in the integration of data and automation. With a track record of transforming startups, Crys has led operational transformations at multiple startups, driving tenfold growth in lead generation. Her expertise spans global markets, shaping scalable frameworks that optimize revenue operations and product portfolios. With a focus on AI, cloud, and automation, Crys is passionate about leveraging technology to drive business innovation and operational efficiency.