“Dynamic metadata identifies changing, real time, signals about customer goals and intent while they go through their journey."
--Seth Earley
"CDPs are not just necessary -- but transformational. The correct CDP deployment transforms the way you operate to drive business outcomes"
--Jackie Rousseau-Anderson
"In order to create a personalized and meaningful experience with your customer you need to be able to connect the dots between you customer, your content, in every context."
--Sana Remekie
