Applying customer and journey context means serving up the right products, services or solutions with supporting data and content to meet needs on a moment-to-moment basis. Therefore, customer data models, product data models, content models, and knowledge architecture all have to follow harmonized information structures–in other words, they have to be tied together by a unified attribute model or framework in order to achieve unified commerce.
Download this white paper to learn more about how we apply the science of organizing information to create more engaging digital commerce experiences.