EARLEY RESOURCES

Resources Converting Artificial Intelligence, Machine Learning, & More

Why Generative AI Projects Fail and How Business Leaders Can Turn the Tide

Many generative AI (GenAI) initiatives fall short because organizations misjudge the technology’s readiness and fail to align projects with ...

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Why Generative AI Projects Fail and How Business Leaders Can Turn the Tide

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124 posts showing

Digital Transformation and the Role of the Customer Data Platform (CDP)

Digital Transformation, Data & Analytics, CustomerThink

Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology th...

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Digital Marketing: AI Enables Expanded Roles for Marketers

Industry Trends, Artificial Intelligence, The European Business Review

This article originally appeared on The European Business Review on January 21, 2021 Successful marketing depends on delivering the appropri...

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What Is a Customer Data Platform (CDP), and How Can It Improve Customer Service Performance?

Data & Analytics, Customer & User Experience, Customer Contact Advisor

This Article originally appeared on Customer Contact Advisor on January 22, 2021. We’ve all been there: waiting for a support rep and provid...

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AI Makes Sales More Efficient, But Only If Your Data House Is in Order

Financial Services & Insurance, Manufacturing & Distribution, Taxonomy, Artificial Intelligence, Ontology, CustomerThink

This Article was originally published on CustomerThink. Aligning AI’s capability with your sales team Artificial intelligence has the potent...

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Why Some Marketers Are Leery of Analytics

Data & Analytics, CMSWire

CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley: “Lack of the digital machinery that e...

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Beware These Common Digital Transformation Pitfalls

Digital Transformation, CMSWire

This Article originally appeared on CMSWire. Everyone has digital transformation on their radar, but its meaning has been lost in the midst ...

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How We Help You Make Your Data Work Harder

At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.