Resources Converting Artificial Intelligence, Machine Learning, & More
Customer Engagement
First Party Data: The New Imperative
The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...
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32 posts showing
Overcoming Personalization Challenges: The Role of the Customer Data Platform
Quick Summary The digital experience is comprised entirely of data. The mobile device effectively becomes the sales person. In the physical ...
The Problem with AI
This Article originally appeared in the July/August 2017 issue of IT Pro, published by the IEEE Computer Society. Most of the work that data...
The Personalization Chasm – From Lab to Production
AI-driven personalization holds a lot of promise for marketers. However, few have managed to put the promise into practice because the leap ...
The Role of the Chief Data Officer - Managing Expectations
This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...
The Evolving Role of the Chief Data Officer
Recorded - available as on demand webcast The CDO is a relatively new role. In some organizations the CDO is a key interface with the rest o...
Meaningful Metrics: Aligning Operational Metrics with Marketing and Customer Experience
Recorded - available as on demand webcast Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be me...
How We Help You Make Your Data Work Harder
At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.